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This Vadodara-based Startup Uncovers the Dark Side of Water

The colour of water and all this hoopla around alkaline water got me interested in knowing more about this first Indian company manufacturing black water. Hollywood opened up to this concept a few years back when a few celebrities started endorsing and consuming this new beverage. Sharing more on this new phenomenon which attracted this real estate lad to explore more about the alkalinity of water, Aakash Vaghela, Managing Director, AV Organics says, “As a health conscious person, I was researching about alkaline water two and a half years ago, and started exploring options available in India. I came across articles by Dr Norbert Chirase, a PhD in health and wellness from Texas, USA, and got in touch with him. Today, he is the discoverer of core minerals that we use. I spent a few days with him in Texas on what these core minerals are and how I can use them. It was then when the idea of creating a business out of it was born.”

What's the Formula?
Currently, the company extracts these minerals in a deposited location in USA from where it is refined and then brought to India. With their own unique formulation, they infuse these minerals which are naturally black in colour, thereby giving the colour black to water. Sharing details of the current manufacturing facility, Vaghela says, “We created a small pilot plant in my house. We started creating the formulation that we wanted to make. It took about two to three months to... (More)

startup Beardo

Marico acquires men’s grooming startup Beardo – and this VC firm exited with at least 5 times return on its investment

While Marico already had a 45% stake in the company, it has now fully acquired the startup

Founded by Ashutosh Valani and Priyank Shah in 2015, Beardo is one of the popular startups in the men’s grooming industry.

Venture Catalysts has invested $500,000 in Beardo and its returns have been 5-8 times of the investment.