Best neutral case is one of the way of strategic marketing in which the customer have the best view or prospect about the company and they pay for the services that is provided by the company.
Best neutral case of strategic marketing help the company to close the deal with the customer more quickly and easily , as the image or view of the customer toward the company is good and this also help the company to gain good profit from the market and perform better in the market.
In this case the company has the best way to show off their ideas and vision, and this how you can gain the trust of the customer and also let the customer to trust you and use your product or service that is provided.
So we can say this case depend upon the customer views and what is there in your company to provide to the customer.