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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer
Voted for Digital marketing is better than traditional methods

The inception and the subsequent popularity of the Internet have had a profound influence on our lives. Today, we rely heavily on the online medium to gain access to information regarding a variety of product and services. Thus, it is imperative that business enterprises across the globe strive to gain an online presence, to cater to the needs of their target audience. Digital Marketing, which essentially means advertisement through online channels such as websites, search engines, social media, mobile applications, and email, is a prerequisite, especially for start-ups. Garnering online visibility enhances the chances of acquiring new leads, spreading brand awareness which eventually leads to goodwill in the market for business enterprises.

If you are starting up your own business, it is important that you imbibe the latest tech trends to be successful and have a long-lasting fruitful journey in the industry. Marketing your product or service requires circumspection at the highest degree and resorting to innovative measures using the available online tools. It is important to realize that in the world of Digital Marketing there are no shortcuts. Persistence is the key here, and with time, favorable outcomes are bound to come.

To market your product to your target audience, the first and foremost requisition is that of a business website. However, simply having a business website that orchestrates varied products and services is not enough. Ensuring that potential customers locate your website on the search engine is crucial for the growth and success of your startup.

Voted for Digital marketing is better than traditional methods

Digital marketing is new age marketing technique, which has taken the place of all the traditional methods of marketing. This all popularity of the digital marketing, is due to it's benifits which are attracting most of the business to work with this trending technique.

BENIFITS OF DIGITAL MARKETING

1) Lead generation

Digital marketing helps in the lead generation. Today most of the people are connected on the internet. This helps in showing the customized ads to the people, which they requires at that moment of time. This is done with the help of social media marketing and email marketing.

2) Revenue generation source

Digital marketing helps in getting the higher convertion rate. This is due to the fact that people are increasing on the internet and they are they are trying the new online purchasing services. This all helps in lead generation which ultimately helps in increasing the revenue of the company.

3) More cost effective

Digital marketing has reduced the cost for the marketing. It is not so expensive like the traditional marketing methods like giving ads in uthe newspapers and printing the pamphlet. Digital marketing even reduces its cost to less than a rupee on a single customer.

4) Improve your outreach

With the traditional marketing, you can reach to some people who who got that single piece of paper, where you have given the ad. This method doesn't guarantee that, the person who purchased that paper would like to buy your service. But in digital marketing, we... (More)

Today most of the startups are helping each other in growing and expanding together. This is one of the way to reach to the new customers.

One of the way is to do a CROSS PLATFORM PROMOTION with different companies.

Cross Platform Promotion is one of the trending promotion technique, which is increasing day by day.
It is a technique, in which a company collaborates with the other company having similar audience and similar business ethics. These companies should be non-competing to each other.
This technique helps in getting more customers to the business which were connected with the company with which you are collaborating.

This technique helps in increasing the market reach i.e.( helps the product to reach to many customers which can become our new potential customers ).

The best point of this technique is that, this technique does not requires a big marketing budget. That's why, the startups can use this technique inorder to grow exponentially.

Examples:-


I) Kitkat and Paytm are the two non- competing companies. These companies are doing a cross platform promotion in the form i.e. they are asking the customer to buy a Kitkat chocolate and eat it. Then they will get a code, inside the rapper of the chocolate, which they have to message on a given certain no. After this they will be getting the same amount of money in their Patym wallet.

II) Kitkat also collaborated with Google. Both are a non- competing brands. Google named it's Android version name... (More)

Voted for Possible

In the today's era, people are more busy in their own problems. They are not having the time to bother about others.

This is the main reason because of which , most of the companies including the big giants companies are investing a large amount of money marketing.

But startups donot have such a large amount of money, which they can invest in marketing campaigns like these renowned companies.

One of the basic low cost marketing strategy, that every startup should apply is the 'HOOKUP LINES' for their startups.

Hookup lines are one way of marketing in which these lines gets them register in the people's mind and they strikes to the mind of the people, when such type of product is genuinely required by them.

Some of the best way to make your own hookup lines for the startups are:-

I) THRILL AND EXCITEMENT


Your hookup line can register as a thrill
or excitement in the minds of the
people.
Eg:-
Mountain Dew : Dar ke aage jeet h.
Thumbs up : Taste the thunder.

II) CONNECTION WITH NATIONAL PRIDE
Your hookup line can register as the
pride of the country or the your own
pride in front of others.
Eg:-
Tatas salt : Desh ka namak.

III) FEELING OF BELONGINGNESS
Your hookup line can register as the
feeling of belongingness.
Eg:-
Amazon : Apni dukaan.

Closing statement:

In this way you can connect the people with you and your business.
This will help you to convert... (More)