What are social login apps and why are they useful for Shopify merchants?

Social login apps are third-party applications that allow Shopify merchants to connect their store to social media platforms like Facebook and Twitter. This enables customers to log in to their accounts using their social media credentials, simplifying the checkout process and making it easier for customers to access their account information.

In addition, social login apps can help to increase conversion rates by making it easier for customers to create an account on your site. By reducing the barriers to entry, social login apps can help you capitalize on the growing trend of social commerce. And with more and more shoppers using social media to discover and purchase products, integrating a social login app into your Shopify store is a smart way to stay ahead of the curve.

How do social login apps for Shopify work and what are the benefits for merchants using them?

Social login apps for Shopify make it easier for customers to create an account and log in to their store by using existing social media accounts such as Facebook, Google, Apple, or Twitter.

By doing so, customers can save time by not needing to fill out lengthy registration forms. It also helps build trust with shoppers who are more likely to convert because they already have connected with the company on a personal level.

Additionally, merchants can benefit from these apps by gaining access to customers’ profile information which can help them... (More)