𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁?
As per Wikipedia "A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation"
𝗪𝗵𝘆 𝗮 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?
When you perform a multi-step process, there are chances of missing a step or two, which can negatively impact your outcome. Hence having a checklist in place ensures that no step gets missed out, and the whole process remains smooth and seamless.
A checklist can also help you save time and increase efficiency.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴?
As per Wikipedia "Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action"
𝗦𝘁𝗲𝗽𝘀 𝗶𝗻 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁
1) Create Customer Persona
2) Do the Competitor Analysis
3) Define the Outcome/Benefits
4) Create an Offer
5) Create the Sales Pitch
6) Have a Clear and Well-defined
Call to Action