It's time.

It's the resource that whether you're Elon Musk, or just some random dude working out of a home office in Canada (ie. me), have in equal quantities.

However, the biggest difference is that great entrepreneurs understand how to:

  1. Ensure that they free up the most time that they possibly can
  2. Maximize the effectiveness of the time they have

So why do I have a picture of my cartoonishly large water bottle?

Well, recently, I upgraded my water bottle to a full 3L jug.

Why did I do that, you ask?

Well, because I used to have a 2L jug, which I'd need to refill twice a day (ya, I drink a lot of friggin water haha).

And just the fact that I had to walk into my kitchen and fill it up twice a day, thereby breaking my attention towards whatever I was doing, was decreasing my efficiency.

So I bought a 3L, which doesn't need to ever be refilled until the next day.

Great entrepreneurs understand that every single hour, minute, and second spent doing something that isn't working on their business has a cost.

Let's say you value your time at $250 an hour.

If you are spending 2 hours a day cooking, you just spent $500.

Now, if you enjoy it, keep doing it. We all need to spend time on the stuff we love, so we maintain sanity.

But if you don't love it, if it's only done because you have to do it,... (More)