pricing strategy

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Turning around early increases, gold costs today fell forcefully in Indian markets, following a decrease in worldwide rates. On MCX, April gold prospects fell 1% to ₹39,895 per 10 gram, in the wake of ascending as much as to ₹40,937 prior in the meeting. Silver rates likewise pared gains and were up 0.16% higher at ₹36,600 per kg. Gold costs in India have seen a sharp revision since hitting a record high of about ₹45,000 per 10 gram, following comparable development in worldwide rates. In spite of the present upmove in gold costs, the valuable metal is down over ₹4,000 per 10 gram in around about fourteen days in local markets.

Gold costs in India incorporate 12.5% import obligation and 3% GST. Today, the rupee edged over 76 for every US dollar in the midst of a wide quality in the greenback.

The factors including pricing decisions depends on external as well as internal factors and that may 

Internal factors like

Cost, company objective , organisatioal factors , marketing mix , product differentiation 

External Factors may be

Competition, demand , suppliers , economic conditions , Consumers , government

To match the pricing strategy with the strong proposition the company needs to have a strong message that needs to be sent to the market. The product needs to be consistent with the value and the services need to be exceptionally well. The value proposition is required and it needs to have operational efficiency and the price require the competitiveness. The price is such that it is neither high nor low but it matches exactly the value of the product. Low price sends wrong message to the customers about the product. The price strategy is such that it requires providing right services to the right customers.