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Pranav Jha
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Google ads tips

1. Conversion tracking, it always work in terms of understanding your performance

2. Doing Test with your audience like running ads on re-marketing audience, YouTube audience, analytics Audience, sometime doing experiment with In Market Audience and custom affinity

3. Optimizing your low performing ad copies

4. Check segment section to see what is performing for you , you have many options their

5. Fixing your column while checking performance of your keywords

6. Improving quality score of your keywords

7. Checking campaign history to know how your team Is working on it

8. Doing Experiment with cities if you have to target multiple cities

9. Running video ads, I always recommend and keep it as secret weapon of 70 % of my campaign. You also need to try for re marketing

10. Optimizing your landing page , Heatmap tools and analytics can give you more ideas about improvement

11. Don’t be too narrow or too broad while targeting your audience

12. Know your audience well like their age, their demography

13. Optimize your placement and know your topics if you are optimizing it

14. Don’t do too many random changes in your campaign, I have seen people do tons of changes and then keep changing it. Google need time to adjust your changes so do it wisely?

15. Don’t do experiment with your bid strategy if you need better prospect of leads and conversion

Soon more knowledge bombs coming in your way and remember every industry won't be successful on... (More)

Pranav Jha

SEO Myths

A keyword with High Search Volume will convert

A keyword with High Competition will convert

A Keyword with SHort Tail Convert

A keyword with Long Tail Convert

Rule is simple

A keyword with Buying intent Convert

The short tail may be part of it

Long-tail may be part of it

For Example :

sharing from one of my campaigns

Target Country: India

Resume Writing 8100 Search Volume ( Less Conversion )

Resume Writing Services 2400 Search Volume ( High Conversion)

Using it for Paid Ads also ( Well Tested )

Pranav Jha

How videos can be part of your lead generation process!


  1. You must have your YouTube channel and your channel must have some videos on it that can explain your services. You can also work on videos that can provide guidelines to your audience.
  2. You must create some basic videos and a combination of advance videos as millions of users available on videos platforms
  3. Get featured by big YouTubers for brand exposure and it could become one of the best resources of lead generation. But featuring must be niche specific.
  4. Remarketing campaigns like YouTube Skip ads and Facebook video ads for retargeting. As per the industry, you opt for videos and in my case testimonials work like a charm. In the case of co-working and other niches, virtual tours or informative videos work.
  5. On landing page videos helps in better conversion as it gives a detailed overview of the product and service.
  6. You can do live on various platforms like Facebook, Instagram, Facebook groups. It helps in getting your user's attention.
  7. Small clips with a strong message and education videos help in conversion
  8. The webinar is becoming the primary source of lead conversion and furthering via nurturing it you can get the benefit.

Suggest your way of generating leads via Video marketing