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online marketing
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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

Marketing is all about understanding people and sensing how their demand is changing with time.

As compared with earlier times when it is quite difficult to sense and study such behaviour, business waste a lot amount of money on ruthless advertisement, what they do is to show case their business without any effective knowledge of their consumer.

With the advancement of technology, there are different ways to advertise business with an effective knowledge of customer Andy business can be able to advertise themselves and can track how their advertisement is doing and what is it turn out ratio.

There are different advantage of online advertisement over offline advertisement

1). Greater audience portal 

You can be able to track your customer and can even know what are they moving upto, through online marketing, you can make your business available to millions of customer in much less price.

2). Information available

The company can advertise their product in much effective way by either making a video or writing description.

3). Better customer contact 

Online marketing allow customer to connect with the company in much easier and effective way and thus helping companies to make a better relationship with their customers.

Online marketing is preferred over offline marketing for the following reasons –

  • You can tap a larger audience and expand geographically easily
  • Information is immediately available online
  • Interact with customers easier and get in touch faster
  • Better tracking

Intense Competition: Since online marketing is easily accessible and cost effective, it has become a preferred method for most of the brands. Therefore, it is an uphill task to get noticed amongst such intense competition.

It can get overwhelming: There is so much information and data and an onslaught of tools that it’s easy to get overwhelmed and get confused. It takes a lot of practice and experience to get your head around all of it.

Analytics is only as good its user: There is analytics for everything but you can’t do anything with plain data unless you know how to read and make use of it. It can become misleading sometimes and you can get stuck in chasing vain metrics and burning cash at the wrong places.