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Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand217, develop a marketing strategy316 without knowing the target audience, or just start a business when you don’t even know who your competitors are.

Accurate and thorough information is a prerequisite to a successful business venture because it helps the entrepreneur211 to determine the feasibility of his business before committing much to it.

Market research is what provides him with the relevant data to help him solve the challenges he’ll face during his business tenure.


Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

White hat SEO – It is the most famous SEO strategy that uses strategies and methods to improve web searcher rankings of a website which don't cross paths with web index rules. White hat SEO utilizes methods like top-notch content, interface procurement, site HTML advancement, and rebuilding. With White hat SEO, you can expect a durable development in your rankings.  

Black hat SEO – It misuses the different shortcomings in the web searchers calculations to get high rankings. The Black hat SEO isn't as per the SEO rules set via web engines. A portion of the Black hat SEO procedures is watchword stuffing, link spam, concealed content, concealed connection. Utilizing these strategies, you can anticipate erratic, speedy yet short-enduring development in rankings.  

Gery hat SEO – Gray hat SEO is neither black nor white, it rather joins both. It is a change from dark SEO systems to white SEO strategies and from white SEO methods to black SEO procedures.

Sayantika ChatterjeeTop Contributor
I am a literature student from University of Calcutta and came here to contribute.

Environment Scanning can be defined as the careful monitoring of an enterprise's internal and external factors which affect the business environment in order to detect early signs of opportunities or threats which might affect the company in the immediate or long run future. 

Our business dynamics are always changing and keeping up with the pace may be tough sometimes. But still, an entrepreneur needs to adapt to the constant change in order to stay in the game. It is about gathering information on changing conditions and incorporate those observations wherever necessary. The right information along with right decision can change the whole path of a company. If one is not aware of the changing environment, he or she is bound to fail. 


In marketing and business strategy, market position refers to the consumer's perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

Types of positioning market

Customer needs.

Identifying your target customers and how you will fulfill a set of needs. This can include functionality and experience.

Customer perceptions.

Finding a way to capture the imagination of your target customers.

Brand recognition.

Promoting basic visual symbols and information Such that customers recognized you in a target market.


Pricing is a primary form of competition. In many market competitors the lowest price competitors with a reasonable level of quality tends to win.


Often the only way to avoid intensive price competition is to offer a superior level of quality that your target customer strongly prefer.


Customers gravitate towards product or services which make their life easier. This can include location, usability and terms.

Customer service.

Being more friendly,deligate and responsive than the competitors.

Market research.

A systematic investigation of market conditions including customers and the competition.

Contextual inquiry.

Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.

Customer needs.

Customers have unique budgets with which they can purchase a product or service.... (More)