Lets start with what exactly is a shoutout ?
Paying a really big page on Instagram to post your content so that you get more followers.
1. NICHE :
No matter what happens never ever choose an account that is not 100% of your niche.
Fitness tips page -> big fitness theme pages
Travel photos -> travel theme pages
2. ENGAGEMENT RATE :
Always check engagement rate on social blade!
Compare with a few accounts.
I d say preferably double digits but they are harder to find.
3. BIO OPTIMIZATION :
Make sure your bio resonates with the words used in your shoutout creative and caption.
4. NO FIXED PRICE :
Always negotiate, they will usually agree for 100-200 less.
5. CAPTION :
Use standard shoutout captions dont be creative.
What has been used works dont use your head.
It will ruin everything.
Ad copy and shoutout captions are different.
6. SHARING :
Tell your friends to comment on your shoutout post within 1 hour of posting it will increase your reach!
7. PRICE :
Ads cost rs 1-2/follower.
Shoutouts should get you followers at a cheaper rate otherwise it doesnt make sense.
8. TRACKING :
Create an excel sheet to compare engagement rates , prices per follower of each shoutout you take.
Even if it fails you ll learn.
9. TIME :
Decide the time for your shoutout based on insights of your account.
10. DONT BE CREATIVE :
Stick to what works for other people.