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Factors affecting the CRM implementation in your business

Today, selling a product or service is not enough to win over your customers. Because of the abundant supply of similar propositions, customers are looking for something more, like personification and an efficient experience while interacting with the brand.

This led businesses to shift from a “product-centric” to a “customer-centric” approach. Therefore, the Customer Relationship Management or CRM merges inside the companies operation.

What is a CRM solution?

CRM collects all data in one place, including interactions, purchase history, and customer data such as name, phone number, email address, and preferences. This information is usually disseminated across multiple working channels, making it generally difficult to track the data. However, this system is not only beneficial from the point of view of the consumer but can also improve the organization as a whole: CRM centralizes all data and makes it available to multiple levels of management - marketing, sales, customer support, and others.

Why do you need CRM?

Implementation of a CRM system will help solve several of the most important business problems, such as:

  • Collect and create customer profiles to make it easier to track buying habits and customer behavior, as well as be able to assemble a customer group and direct the right marketing campaign at the right time.
  • Create an effective and personalized interaction with your client. Since all the data is collected and located in one place, there is no need to request the same information from the client several times.
  • Reduce misunderstandings and ensure transparency of... (More)


The 2015 Kumbh Mela was the first Kumbh Mela to have zero casualties because of this guy and his team

Nilay Kulkarni was 15 years old when he decided to do something about the terrifying number of people who die every year in stampedes. In the 2013 Kumbh Mela, 42 people died and at least 45 were injured.

Kulkarni, now the software head of his startup, Ashioto, developed a cloud-based crowd counting platform with the help of a sensory mat.

This mat counts the number of people stepping on it, and also estimates the crowd density at that point. The info is then passed on using a communication unit which notifies authorities. If the crowd density at a point is beyond a safe threshold, the police can be alerted immediately and a stampede can be prevented.

Kulkarni's now 18 and the reason why the 2015 Kumbh Mela held at Nashik was stampede-free.

Innovation by microsoft