Today, selling a product or service is not enough to win over your customers. Because of the abundant supply of similar propositions, customers are looking for something more, like personification and an efficient experience while interacting with the brand.
This led businesses to shift from a “product-centric” to a “customer-centric” approach. Therefore, the Customer Relationship Management or CRM merges inside the companies operation.
What is a CRM solution?
CRM collects all data in one place, including interactions, purchase history, and customer data such as name, phone number, email address, and preferences. This information is usually disseminated across multiple working channels, making it generally difficult to track the data. However, this system is not only beneficial from the point of view of the consumer but can also improve the organization as a whole: CRM centralizes all data and makes it available to multiple levels of management - marketing, sales, customer support, and others.
Why do you need CRM?
Implementation of a CRM system will help solve several of the most important business problems, such as:
- Collect and create customer profiles to make it easier to track buying habits and customer behavior, as well as be able to assemble a customer group and direct the right marketing campaign at the right time.
- Create an effective and personalized interaction with your client. Since all the data is collected and located in one place, there is no need to request the same information from the client several times.
- Reduce misunderstandings and ensure transparency of... (More)