Google alert helps you to monitor for the new content about a particular topic. You can use it for multiple purposes. Here are a few.

✅ KEEP UPDATED ABOUT A SPECIFIC TOPIC

If You want to follow a particular industry or a topic & read new content published about a particular topic, then simply create a Google alert with that keyword.

✅ SPY YOUR COMPETITORS

Well, there are many tools helps you to find out the backlinks of your competitors, the type of content you publish and much more. But how do you monitor your competitor’s link building campaigns in real-time? With this tool, you can monitor your competitor's brand and get alert when their name mentioned anywhere on the web or when they publish new content on their site.

✅ GET TO KNOW WHO IS WRITING ABOUT YOUR INDUSTRY. BUILD RELATIONSHIPS

You can't ignore building a relationship with influencers & turning them into your brand advocates. There are many ways to find out influencers but you may not who is constantly updating. By monitoring a particular topic you can get to know as soon as the post indexed by Google. You can gain their attention easily by commenting early.

Are you using Google alerts? If yes, for what purpose? Comment below 👇