A distribution strategy refers to the process of how one can plan to get your product in the hands of their customers. If distribution strategy is strong enough, then one can deliver the products to customers quickly. One can make strong distribution program by following below steps –
Focus on management –
One should pay attention to if the everyone is completing their assigned task in time right from employees, dealers and suppliers. Through this, one gets idea about which area needs improvement.
Pay attention to market trends –
One must focus on local market. One should learn about what customers actually look for in a product. This can be done by feedback or survey in the market.
Keep track of inventory –
To keep the operation smooth, it is necessary to keep track of inventory. A record must be maintained of the inventory which is required for the products with high demand. Thus, by proper inventory management distribution network can be improved