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Gaurang Desai
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Content Writing v/s Copywriting

The common notion is that they are the same. No, they are most definitely not the same. It’s exactly like the difference between oranges and tangerines.

But first, let’s get the basics straight!

#Copywriting is the art of selling people on an idea, brand, or ideology.

#ContentWriting is the art of creating content to inform, educate, or entertain.

Coming to the differentiation, the greatest distinction lies in its purpose. Copywriting is selling your personas on your brand; content writing is subtly telling them about it while delivering valuable content.

Again, Content and copywriting without one another is a waste of good content and copy

There are some blogs and social channels out there with seriously good content, yet few readers. If you’re putting up great stuff that people would love, but you’re not finding the traffic and engagement you want, the problem probably lies in ineffective copywriting.

So what accounts for effective copywriting and great content that accompanies

- Great Headlines

-Valuable content such as benefits in the body copy

-Establishing trust with social proofs

-Clear and defined CTA

Combine both and achieve stellar results.

4 reasons why should have an #OptimizedContentStrategy

Initially, the rule was “Content is King”
Now, the rule has gone on to become “Content wins, but optimized content rules.”

It is very important to curate the #OptimizedContent Strategy. Now, more than ever.

Here are a few top reasons to do that!

#OptimizedContent is measurable and can be used for lead generation while being easily measurable. Hence it becomes easier for you to understand if it is impacting your organic search rank, visitors, conversions, backlinks, and social presence.

An optimized content strategy can establish Thought Leadership. The consistent production of content can position your organization as a thought leader in your industry.

#OptimizedContent can secure future social networks. A strong content strategy will withstand any new social network the market might throw at us.

#OptimizedContent can become your unique competitive advantage. If you implement a well-thought content strategy today and begin publishing optimized content regularly, your competitors will have to out-content you to out-social signal and outrank you. So start today!

If you’re serious about starting today, I’m happy to help you.