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Kavii SuriTop Contributor
GEEK | Content Writing Intern | Pursuing CS | Exploring ML and Data Science

Crowdfunding is a really good strategy to not only fund your startup but also to market your brand and expand reach. To launch crowdfunding campaign, you need to:

  • Research Your Audience: Research your niche, how you reach them , you much can they pay etc.
  • Pick the Right Crowdfunding Platform: Some of the most popular crowdfunding platforms include Kickstarter, IndieGoGo, Fundable,  GoFundMe and AngelList.
  • Launch a Website or a Landing Page
  • Create a blog or vlog: Just share the journey and the progress with your funders. This will draw them in more and they'll be more likely to fund you.
  • EMAIL MARKETING!!!!: Yeah, now that you have a landing page, add a newsletter form to it. Email them. You can promote your contents, coming events, or any special deals through email marketing. 
  • Launch Your Campaign at the Right Time:  Timing is very important, think about it. If you are in a hurry, then there is no option but to launch it immediately. Otherwise, you can reap some benefits of scheduling your campaign in the near future. For instance, you can avoid overlap of your campaign launch with any other event. On the other hand, you can choose a special season or time as well.
Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

It is a commonly occurring problem among early-stage startups to raise funds and scale, considering that there are very few resources and a small number of people aligning themselves with the idea behind the business. Raising funds can be particularly daunting for founders of early-age startups because they have to make many more crucial decisions.

To address these concerns, Sequoia India wants to provide these founders with an “unfair advantage” with a motto – No stage is too early. Sequoia India created a 16 week-long program called Surge, a rapid scale-up program for early-stage startups to grow by facilitating smart business model choices right from the start, and raise Series A, after the process.

The problems Surge aims to address

Sequoia India did a series of Twitter polls in November last year to understand the obstacles faced in the startup scene around the Indian and Southeast Asian regions.

  • While the average seed/angel round size is $1.3 million around the world, the funds raised by Indian startups are relatively smaller.
  • Indian startup founders go through many small rounds before they can raise $5 million.
  • Founders in India spend a lot of their time fundraising.
  • By the time founders get into sizeable Series A, their shareholding is diluted.

The results Surge aims to accomplish

Based on the responses Sequoia India received on their Twitter polls, they came to the conclusion that early-stage founders are underserved. Surge targets the problems above to provide feasible solutions to accelerate startups. Here are some... (More)