Skip to main content

FB Ads
0 questions
3 posts

Do you have questions about FB Ads?

Log in to ask questions about FB Ads publicly or anonymously.

Here is a tip of the day for people running Facebook Ads because you are losing money on ads.

Based on my recent experiments where I had spent over $10,000 in the last few weeks, I found out that CBO is way more expensive in terms of conversion as compared to manual bidding.

The amount of work required to run manual bidding is a lot higher. However, I lowered my cost per conversion by an average of 62.8%.

Which is pretty insane.

Don't go for all in automation just because everyone is saying it.

Test out yourself and see what's working best for you.
I am so glad that I moved away from CBO during the last few weeks.

Here is how I do it.

I create a master campaign with the main ad set, targeting a location split by two sub-adset for mobile and PC users.
Now I further split those each of that sub-adset into 5 sub-sub-adset with a different manual bid.

Now, once done, I duplicate the parent campaign and change the conversion type to "Value."

Yup, you might have never seen anyone talking about it as most people are still clueless.

What's Value?

Value campaign helps you to get a sure ROAS on your campaign, which allows you to maintain a specific cost.

Run these two campaigns together for about 2-weeks.
The one that performs the best keep it on and switch off the other one.

I will highly recommend you test a few campaigns without CBO to see whether you are getting a good result.

Got questions about Facebook Ads? Drop a comment below.... (More)

FB Ads

lead ADS performance Optimisation

1- Ask qualifying questions on your lead form.

2- Run Video ads..make sure video should be less then 15 seconds

3- Be clear and to the point what you are offering

4- Follow up lead quickly (between 4 to 5 hrs)

5- Do A/B testing to reduce the CPL


Feel free to add more points in it 😇🥳

Great FB tip!