According to Principal of Authority, we are likely to follow, believe in or engage with someone who looks like a authority figure.
For example, when we need to find something we usually believe in those people who we think are authority in their fields without doing our own research.
Like you may have seen in many blog posts or in news headlines that 'Experts says that' or 'Scientists Found this' etc. These keywords are triggers for building up the authority of the content, because according to our psychology if a expert or scientist or head of any institute is saying something, it means its likely going to be true.
This also shows that we humans love dilly-dally and shilly-shally.
So, how to project your authority?
Follow these four tips:
Use relevant title in your bio, about me page or while introducing yourself
2. Dress up
Make your dressing style match your intro, keep your public figure relevant to how you want to project your authority.
Add any accessories to your outfit if needed to give any specific signal like a expensive suits, nice cars, stethoscope like equipment's, uniforms, etc
3. Your Language
Choose your words wisely while talking on your subject.
Try to present more facts than raw knowledge and philosophy.
Try using assertive language to put your point, it makes you sound like you know what you’re talking about.
4. Indirect Signals
People expect that if someone is a authority on something the person must be active... (More)