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 Early Stage Startup
Early Stage Startup
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Liberty to express their view i.e. freedom of speech is a basic constitutional right given by our Indian constitution. Shri Ratan Tata statement in given scenario may be right in their perception but it is not true. If a startup fail to achieve what was expected from it doesn't mean that it will fail again. We can take various example from our history and present itself. success and failure is a part and parcel of every business. Failure doesn't stops you from stating again with more energy and enthusiasm.  

Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

See, I can't assure you about the number of customers that you have mentioned but can tell you about some cool ways of marketing that can definitely assure a good attraction.


Here, I am assuming that you have an active internet connection and active social media accounts.

so here you go mate,

  1. Method of commenting: Yes, you read it correctly, just look out your customer pages on social media and start mentioning about your brand in comment section, write your comment in such a way that it attract people to read it and at least click on the link.
  2. Method of Blogging: Next is not much tried by myself, but this thing is too good, first make some free site of your business and start finding group on Facebook, Reddit related to seo and all, just advertise about your site(having your product), make an alluring advertisement there.
  3. You can even asks your family and friend to help you in marketing your product.
  4. Also you can find some marketing agency and can offer then some shares in return of the advertisements done by them.

How do I get my first 200 customers with No/Zero Marketing budget?

If you have invented something of importance, you might try patenting it first, before sharing the ideas. Otherwise I would discuss with experienced professor or researcher who knows how to obtain grants, publish findings, etc., or other funding source might be energy companies. You assume also that you might be allowed to install a prototype in ocean, but likely need permission, permits, etc. for that, and how to move electricity to land for storage or transmission. Also assess how safe is system to marine life, people? How susceptible to storm damage? A sponsor/investor is going to want many of these questions answered first. If developed on University time as an employee or student, it may also have some rights to invention. You may need some legal advice. If University or another agency has a dedicated marine experiment station, that may be a good option for trial installation, monitor results, etc. A licensed engineer may need to review or certify plans for safety, consistency with laws and liability issues.