Yesterday, a digital marketer pinged me to ask if it was a

👉 Technical error (from google or FB)

👉 Tracking error (most times, FB and Google data don't match up)

👉 Due to Facebook ad objective selection (he said he used traffic campaign, but felt he should have used conversion campaign)

👉 Landing page builder (the page he used was built in Wordpress, he felt clickfunnels will solve it)

He just asked me what I thought.

I asked him to send his landing page...

He had sent me the link, and I clicked on it...

It Started Loading...😄

.....😃

.....😅

.....🤨

.....🧐

.....😟

.....😢

Stil Loading....

....😡

....🤬

And Finally a block of text appeared after a good 15-second wait...

You might have guessed it already, He had a website loading speed problem! 💡

But he wasn't even aware of it... Since it took very long time, we found it just by clicking the website...😎

But for most of the businesses, you cannot just judge it by clicking on the link.

So if you are a marketer or a business person running traffic to a landing page...

First, check your Landing page speed with a page speed checking tool. 🚀

I suggest using: https://developers.google.com/speed/pagespeed/insights/ which doesn't only give the page speed and a score, but it will also give clear instructions on how to reduce the page speed.

And Do you think it's necessary?

Let's say, you run a Facebook ad and get 100 link clicks on your ad... (More)