Data science is the current hot topic in debate and every technology freak person want to learn and know about what is digital marketing and always want to work on it.

Before dealing with the question it is quite good to know about what is data science basically?

Data science deals with questioning, processing, extracting and presenting the information that is available in the data and through the derived information applying it to solve the solve faced by the organization or the company.

So, now if we look at how data science can help in marketing is very easy.

Marketing is all about to know the customer and analyze what they actually want, earlier marketers use to spend a lot on research project to get these insights but with the advancement in technology it become much cheaper and efficient.

so data science can help to know about the nature of the customer and how it is changing with time and which in turn can help in Marketing of any product.

Data is the New Oil, You, obviously, have heard this phrase which is just thrown around in media. BUT unlike many things in media, this one is true!!

Now, we know how much data is collected every second. Companies collect tremendous amount of data in order to optimize their services and target the market properly. Due to this we need to refine the data and find the inferences out of it just like oil. The second analogy we can draw is that just like oil, data has bought a new boom in economy and has revolutionized the industry. Just like oil, there was always data, it's just recently that we have the resources and techniques to analyze and refine the data and this is changing the world!