Data science is the current hot topic in debate and every technology freak person want to learn and know about what is digital marketing and always want to work on it.
Before dealing with the question it is quite good to know about what is data science basically?
Data science deals with questioning, processing, extracting and presenting the information that is available in the data and through the derived information applying it to solve the solve faced by the organization or the company.
So, now if we look at how data science can help in marketing is very easy.
Marketing is all about to know the customer and analyze what they actually want, earlier marketers use to spend a lot on research project to get these insights but with the advancement in technology it become much cheaper and efficient.
so data science can help to know about the nature of the customer and how it is changing with time and which in turn can help in Marketing of any product.