Yesterday, a digital marketer pinged me to ask if it was a
👉 Technical error (from google or FB)
👉 Tracking error (most times, FB and Google data don't match up)
👉 Due to Facebook ad objective selection (he said he used traffic campaign, but felt he should have used conversion campaign)
👉 Landing page builder (the page he used was built in Wordpress, he felt clickfunnels will solve it)
He just asked me what I thought.
I asked him to send his landing page...
He had sent me the link, and I clicked on it...
It Started Loading...😄
And Finally a block of text appeared after a good 15-second wait...
You might have guessed it already, He had a website loading speed problem! 💡
But he wasn't even aware of it... Since it took very long time, we found it just by clicking the website...😎
But for most of the businesses, you cannot just judge it by clicking on the link.
So if you are a marketer or a business person running traffic to a landing page...
First, check your Landing page speed with a page speed checking tool. 🚀
I suggest using: https://developers.google.com/speed/pagespeed/insights/ which doesn't only give the page speed and a score, but it will also give clear instructions on how to reduce the page speed.
And Do you think it's necessary?
Let's say, you run a Facebook ad and get 100 link clicks on your ad... (More)