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consumer behaviour
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There are various influences, few of them are:

  1. Situational Influences:- Consist of Market offerings, Demographics and Complexity.
  2. External Influences:- Consist of Cultural, Social class Reference groups.
  3. Internal factors and processes - 
  • Psychological Characteristics - Motivation, Learning/socialization, Personality, Attitudes, Lifestyle
  • Decision Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.