There are various influences, few of them are:
- Situational Influences:- Consist of Market offerings, Demographics and Complexity.
- External Influences:- Consist of Cultural, Social class Reference groups.
- Internal factors and processes -
- Psychological Characteristics - Motivation, Learning/socialization, Personality, Attitudes, Lifestyle
- Decision Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.