Customer is that driving force that can made even top officials of companies to change their policies.
From marketing team to the sales team and from finance team to top officials make their plans according to the nature of the customer and their changing demands.
It is also said that, those who understands their customer well will have key to their success, but if they failed to understand then there is nothing to save them.
Companies are ready to invest huge amount to understand their customer pattern, what they are buying and what not they try to amend their policies according to their customer need.
Further, with the advancement of technology it is very easy to track the trend of the market and that's why more and more business is shifting towards digital marketing.
So according to me customer is like fuel for the organisation.