I will go with spreadstack because 'stack' suffix is more popular and rememberable than 'yard'.

Every successful entrepreneur pays attention to branding as it is very important for the growth of a company. The importance of branding is discussed below –

To get reputation –

Branding helps any organisation/company to get the reputation in the market. Branding creates the impact of your business in the market which makes the company a good competitor for other similar business.

Creates a good customer base –

One of the great advantages of branding is that it helps create a good customer base. Branding helps create a good impression on customers and subsequently mouth publicity increases more customers. Thus, branding subconsciously attracts number of customers.

Increases business value –

As mentioned above, branding helps generate good recognition in the market. Due to this, business value obviously increases. When a business earns a good name in the market, more investors are ready to invest in your company.

Motivates Employees –

When employees work for the company which has fame, it really makes the employees proud & satisfied to be part of the company. Good branding inspires employees to work harder & efficiently to maintain the reputation. 

Branding is required by the company to sell the products and services to the market. It is very important factor to stay in competition. It brings the competitive edge as well as value proposition in the market and allows the company to grow more. The brand allows the customer to have trust on you and the brands that are unique catches the eye of the customers. This represents the valuable time that customer put to have something on your store. The brand generates the revenue for the company and makes the company stand in the market alone.