Whenever we run Facebook ads for clients, we will set up retargeting ads without fail.
Retargeting campaigns are always the best-performing campaign that gives the highest ROAS.
But within our team, we felt that we are missing out on more sales by not retargeting outside Facebook. So we wanted to try retargeting on other channels as well.
We were getting about 8-9X ROAS on Facebook targeting ads for one of our clients and we wanted to try this for them.
But, setting up & managing campaigns on different channels will be a time-consuming job.⏱️
So to save time, we created a multi-channel retargeting campaign on Adroll which includes web & app display, social.
We started getting 18-19X ROAS on the retargeting campaign.
From then, we try to use this setup once we start getting enough traffic to the store.
Our key takeaways: Expand & Experiment 🧪
PS: Are you an online store owner/running ads for them? If you are interested in more scaling techniques, send me a message. I will add to you a private group where we discuss the scaling ideas & techniques.📈