Skip to main content

approaches used in marketing
0 followers
1 question
0 posts

Do you have questions about approaches used in marketing?

Log in to ask questions about approaches used in marketing publicly or anonymously.


Current approaches used for marketing can be categorized in four categories:

  • Relationship marketing: This approach basically deals with customer satisfaction. The whole emphasis is done on the relationship between the suppliers and customers.
  • Business Marketing: It does not focuses on consumer products rather it focuses on industrial goods. All sort of marketing techniques are like promotion, advertising, etc are used.
  • Social marketing: It focuses on marketing a product socially i.e. online.