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approaches used in marketing
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Current approaches used for marketing can be categorized in four categories:

  • Relationship marketing: This approach basically deals with customer satisfaction. The whole emphasis is done on the relationship between the suppliers and customers.
  • Business Marketing: It does not focuses on consumer products rather it focuses on industrial goods. All sort of marketing techniques are like promotion, advertising, etc are used.
  • Social marketing: It focuses on marketing a product socially i.e. online.