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approaches in marketing
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approaches in marketing
What Were The Different Approaches Used In Marketing Earlier?
YashTop Contributor
Content Writer
Answered 4 years ago

There were three marketing approaches used earlier:

  • Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
  • Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
  • Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product and not determining new consumer desires as such.