Which is a better source of traffic for your funnel?

Google and Facebook are two of the most popular online advertising platforms. But the nature of traffic from both sources is different.

Let’s understand the difference between the two:📖

Google is a search engine where people search for a specific thing (product or service), whereas Facebook is a place where people hang out and socialize.

On Google, you can target the audience based on the intention (keywords) and location, whereas, on Facebook, you can target the audience based on demographics, interests, and location.
Since on Google, people search for a specific thing, they are at higher stages of the buying process, and the sales funnel.
On Facebook, people just come to socialize, and they are at the early stages of the sales funnel.

The cost of traffic will be high on Google, compared to Facebook.

Google provides hot leads, whereas Facebook provides cold leads.

No matter which traffic source you may choose, focus initially on building a relationship by sharing valuable content and then convert leads into customers.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁?

As per Wikipedia "A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation"

𝗪𝗵𝘆 𝗮 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?

When you perform a multi-step process, there are chances of missing a step or two, which can negatively impact your outcome. Hence having a checklist in place ensures that no step gets missed out, and the whole process remains smooth and seamless.
A checklist can also help you save time and increase efficiency.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴?

As per Wikipedia "Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action"

𝗦𝘁𝗲𝗽𝘀 𝗶𝗻 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁

1) Create Customer Persona
2) Do the Competitor Analysis
3) Define the Outcome/Benefits
4) Create an Offer
5) Create the Sales Pitch
6) Have a Clear and Well-defined
Call to Action