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        <title><![CDATA[StartupTalky]]></title>
        <description><![CDATA[StartupTalky]]></description>
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        <lastBuildDate>Fri, 11 Sep 2026 10:34:25 GMT</lastBuildDate>
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        <pubDate>Fri, 11 Sep 2026 10:34:25 GMT</pubDate>
        <copyright><![CDATA[2026 StartupTalky]]></copyright>
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        <item>
            <title><![CDATA[Cosmos is becoming a taste graph you can search, explore, and shop]]></title>
            <description><![CDATA[Author: Andy McCune

Profile: https://www.linkedin.com/in/andymccune/ [https://www.linkedin.com/in/andymccune/]

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Cosmos [https://www.linkedin.com/company/cosmos-so/] is becoming a taste graph you can search, explore, and shop.

Search and recommendations are now powered by our own models. ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/cosmos-is-becoming-a-taste-graph-you-can-search-explore-and-shop-erkztlPhvZ99hl3</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/cosmos-is-becoming-a-taste-graph-you-can-search-explore-and-shop-erkztlPhvZ99hl3</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 10:10:46 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Andy McCune</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/andymccune/">https://www.linkedin.com/in/andymccune/</a></p><hr><div><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/cosmos-so/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-fJcB4yGLivgWsLe3u7DC8LWQ_S0rw8B-geiefiHiB7o-890db900-4476-4421-887e-b214bbbfffd7::0"><strong>Cosmos</strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>is becoming a taste graph you can search, explore, and shop.<br><br>Search and recommendations are now powered by our own models. Billions of images are served every month. User activation has tripled.<br><br>Today we're sharing some of what we’ve shipped:<br><br>— Shop your taste on Cosmos.<br>— Now available on iPad.<br>— Android, completely rebuilt.<br>— Explore with Canvas Mode.<br>— Live in 10 languages.<br><br>The pace hasn’t let up. We’ve shipped daily on web and released twice a week on the App Store, all while building the ML systems underneath.<br><br>There’s never been a more exciting time to build.<br><br>See what’s new at<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/safety/go/?url=http%3A%2F%2Fcosmos%2Eso%2Fsummer&amp;urlhash=8PQm&amp;mt=rVGmJigrwp_Cpn2zx5D87qSlTjyjh9JbdmNbH_F_3Cs577vmNtOhBpL-tSqvk1AGEtsHwWJl4CiqpKIZSwTFHT4Mz-9xKGm8Jv4wSADxJZYFsm0ZP8iBQA8ptA&amp;isSdui=true" tabindex="-1"><strong>cosmos.so/summer</strong></a></span><br><span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div>]]></content:encoded>
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        <item>
            <title><![CDATA[🚀 AI contact centre startup dialflo raises Rs 1]]></title>
            <description><![CDATA[Profile: https://www.linkedin.com/in/afsarahmad/ [https://www.linkedin.com/in/afsarahmad/]

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🚀 AI contact centre startup dialflo [https://www.linkedin.com/company/dialflo/] raises Rs 1.7 Cr led by AJVC

AI-powered contact centre startup Dialflo has raised Rs 1.7 crore in its first funding ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/ai-contact-centre-startup-dialflo-raises-rs-1-MHIoGpYGgLzlOrG</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/ai-contact-centre-startup-dialflo-raises-rs-1-MHIoGpYGgLzlOrG</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 10:06:47 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/afsarahmad/">https://www.linkedin.com/in/afsarahmad/</a></p><hr><div>🚀 AI contact centre startup<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/dialflo/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::28"><strong><strong>dialflo</strong></strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>raises Rs 1.7 Cr led by AJVC<br><br>AI-powered contact centre startup Dialflo has raised Rs 1.7 crore in its first funding round led by<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/ajvc/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::166"><strong><strong>ajvc</strong></strong></span></strong></a></span>, with participation from angel investors<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/in/afsarahmad/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::212"><strong><strong>Afsar Ahmad</strong></strong></span></strong></a></span>, Jani and<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/in/arpitdave2/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::234"><strong><strong>Arpit Dave</strong></strong></span></strong></a></span>.<br><br>➡️<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/dialflo/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::250"><strong><strong>dialflo</strong></strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>isn't betting on AI to replace human agents, it's building an attribution engine that tracks what humans and AI each contribute, tying every action back to customer experience and ROI.<br><br>➡️ The startup started small, building voice AI agents to help ITI students prepare resumes under the ONEST project, before scaling up to serve 10+ enterprises including<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/tata-digital/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::614"><strong><strong>Tata Digital</strong></strong></span></strong></a></span>, Intugine and<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/wearecareernet/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-VzKR21H1H3coyPKsRAjJQ6gI2AKtvcU_hCLYOtfeAX0-9df5ba38-23bf-4075-bca6-f43e4363e196::641"><strong><strong>Careernet</strong></strong></span></strong></a></span>.<br> <br>➡️ It's now aiming for 20 enterprise customers in the next six months, with fresh funds going towards growing its engineering and AI teams and expanding into the Middle East.<br><br>➡️ While most players pick a side, pure AI or pure BPO, Dialflo is betting the winning model is both together, going up against Crescendo and Firstsource with that hybrid approach.<br><br>Read more 👉:<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/safety/go/?url=https%3A%2F%2Flnkd%2Ein%2FdHdeBg8T&amp;urlhash=os3w&amp;mt=MHa0P8jN9_TG8m5TYNyKh3jKr3DwKUZYc0lTw1cIyzNOEOqlF1zYDTKNc427GKp0SOWYnM0y-QzDD2fyCH_hCkY19nZxCm52NTS53Y5c7EOib3e-ARgPdegFqg&amp;isSdui=true" tabindex="-1"><strong>https://lnkd.in/dHdeBg8T</strong></a></span><br><br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23fundingnews&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#FundingNews</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23ai&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#AI</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23dialflo&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#Dialflo</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23entrackr&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#Entrackr</strong></a></span>:<span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div><hr><p><strong>Images:</strong></p><p><img src="https://media.licdn.com/dms/image/v2/D4D22AQEY9uyufquB1g/feedshare-image-high-res/B4DaCPDLsIKAAU-/0/1789106371727?e=1790812800&amp;v=beta&amp;t=eK2QlZVVLfmBew8iHJikWLG3vQdsAA9NHoEGOlw2BjU" style="max-width:100%"></p>]]></content:encoded>
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            <title><![CDATA[AudienceConnect Technologies gives you more signal than most planners know what to do with]]></title>
            <description><![CDATA[Author: Pulkit Narayan 🔜 DMEXCO

Profile: https://www.linkedin.com/in/pulkitnarayan/ [https://www.linkedin.com/in/pulkitnarayan/]

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AudienceConnect Technologies [https://www.linkedin.com/company/audience-connect-ai/] gives you more signal than most planners know what to do with.

That's the honest problem. ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/audienceconnect-technologies-gives-you-more-signal-than-most-planners-61u2D2VdVuZXGSs</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/audienceconnect-technologies-gives-you-more-signal-than-most-planners-61u2D2VdVuZXGSs</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 10:06:40 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Pulkit Narayan 🔜 DMEXCO</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/pulkitnarayan/">https://www.linkedin.com/in/pulkitnarayan/</a></p><hr><div><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/audience-connect-ai/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-rEicx8IVQUthCeeB9sVY4GFhS78oYTp1nhnskhmFEbg-86b3baef-5722-4017-8c21-3d9b0345f173::0"><strong>AudienceConnect Technologies</strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>gives you more signal than most planners know what to do with.<br><br>That's the honest problem. Our identity layer is built on installed-app signals — what people actually have on their phones, not a cookie guess or a device graph. So the platform tells you things a standard plan has no field for. Most people look at it, nod, and then go build the plan they were always going to build.<br><br>I'm hiring an Account Manager who won't do that.<br><br>The job: sit inside AudienceConnect, read what the data is actually saying — which audiences moved, which inventory carried the weight, where budget leaked — and build the next media plan off that. Then own it with the client end to end.<br><br>What I'm looking for:<br>→ You can build a media plan from scratch, not adapt a template<br>→ You've planned across mobile, CTV and display and know what each is genuinely good for<br>→ You're comfortable telling a client their plan won't work, and explaining why<br>→ You'd rather learn a new targeting logic than argue for the one you already know<br><br>Gurgaon-based. Clients are large, the standard is high, the feedback loop is short.<br><br>3-6 years is the rough shape. If you can plan and you can own a client, send the CV anyway.<br><br>DM me or<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/in/aastha-sharma-6a32b1174/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-rEicx8IVQUthCeeB9sVY4GFhS78oYTp1nhnskhmFEbg-86b3baef-5722-4017-8c21-3d9b0345f173::1229"><strong>Aastha Sharma</strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>or write to<br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="mailto:hrconnect@audienceconnect.ai"><strong>hrconnect@audienceconnect.ai</strong></a></span><br><br>Onwards.</div>]]></content:encoded>
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            <title><![CDATA[GRAPHIC DESIGNERS WHO HAVE EXPERIENCE WITH FMCG/SNACK BRANDS]]></title>
            <description><![CDATA[Author: Becca Amy Kitchen

Profile: https://www.linkedin.com/in/becca-amy-kitchen/ [https://www.linkedin.com/in/becca-amy-kitchen/]

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GRAPHIC DESIGNERS WHO HAVE EXPERIENCE WITH FMCG/SNACK BRANDS!

There is a potential opportunity with a start-up business ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/graphic-designers-who-have-experience-with-fmcg-snack-brands-rXOfAY4rlSjt8nW</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/graphic-designers-who-have-experience-with-fmcg-snack-brands-rXOfAY4rlSjt8nW</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 10:02:21 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Becca Amy Kitchen</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/becca-amy-kitchen/">https://www.linkedin.com/in/becca-amy-kitchen/</a></p><hr><div>GRAPHIC DESIGNERS WHO HAVE EXPERIENCE WITH FMCG/SNACK BRANDS!<br>  <br>There is a potential opportunity with a start-up business in the food space who have set up very recently in the last couple of months<br>  <br>They are specialised in the dried fruits/snack space and are about 90% of the way there with the designs but are looking for someone to come in and finish them<br>  <br>Its all a bit under wraps at the moment but if you have experience working in this space 🙂 <br><br>Outside IR35 and rates TBC<br>  <br>Reach out with your folios!<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="mailto:beccak@weareaspire.com" tabindex="-1"><strong>beccak@weareaspire.com</strong></a></span><span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div>]]></content:encoded>
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            <title><![CDATA[This has only gotten truer over time]]></title>
            <description><![CDATA[Profile: https://www.linkedin.com/in/chrisgreenseo/ [https://www.linkedin.com/in/chrisgreenseo/]

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This has only gotten truer over time.

I love a good Venn, and Cyrus Shepard [https://www.linkedin.com/in/cyrusshepard/] has created a corker. I know I promise to stop re-litigating the SEO vs ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/this-has-only-gotten-truer-over-time-v6Pfd91HPB84Jr8</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/this-has-only-gotten-truer-over-time-v6Pfd91HPB84Jr8</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 09:53:02 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/chrisgreenseo/">https://www.linkedin.com/in/chrisgreenseo/</a></p><hr><div>This has only gotten truer over time. <br><br>I love a good Venn, and<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/in/cyrusshepard/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-jZ7adbQl1ZyPtiZxRtxTg6yvscFkT22L5MlVTdDEZv0-88969565-3740-4d25-a2f6-2da43867c954::64"><strong>Cyrus Shepard</strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>has created a corker. I know I promise to stop re-litigating the SEO vs GEO debate, but it’s refusing to die. <br><br>Every time someone sees a difference between ChatGPT’s results and “traditional” results, a whole tier of company/consultant/tool provider steps in to expose what “no one else is talking about” or what “SEOs are in denial of”.<br><br>Let’s be honest here - that’s someone trying to mislead you to sell more through fear. The overlap of SEO and GEO is not 100%; arguing that is equally as misguided.<br><br>If you have a separate GEO strategy, you have a governance issue in the making, a fundamental disconnect that is going to cost you. But you have to take the difference seriously.<span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div><hr><p><strong>Images:</strong></p><p><img src="https://media.licdn.com/dms/image/v2/D4E10AQEXTlGWtFwB1Q/image-shrink_1280/B4EaCJ57lxG8Ac-/0/1789020060361?e=1789725600&amp;v=beta&amp;t=WeyFeId5atV0o1C5Ukw48KXZo2l-9yZee4TF40Mhkw4" style="max-width:100%"></p>]]></content:encoded>
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            <title><![CDATA[🎉 I'm hiring for a super interesting role]]></title>
            <description><![CDATA[Author: Ananya Sachdev

Profile: https://www.linkedin.com/in/ananya-sachdev-214598149/ [https://www.linkedin.com/in/ananya-sachdev-214598149/]

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🎉 I'm hiring for a super interesting role. Paid of course. Mainly looking for interns or freelancers willing to help...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/i-m-hiring-for-a-super-interesting-role-OKEpUXowlhSR3H8</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/i-m-hiring-for-a-super-interesting-role-OKEpUXowlhSR3H8</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 09:52:54 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Ananya Sachdev</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/ananya-sachdev-214598149/">https://www.linkedin.com/in/ananya-sachdev-214598149/</a></p><hr><div>🎉 I'm hiring for a super interesting role. Paid of course. Mainly looking for interns or freelancers willing to help with a unique social media strategy covering me across various fields (work, personal). It's a hybrid role between social media x founders office. <br><br>Editing and communications skills should be solid. Rest can be learned on the job. <br>This is perfect for mini agencies, freelancers or interns. <br><br>Note:<br>1. it's purely delhi based though flexible role in terms of reporting to office (read description in the form)<br>2. Please do NOT DM me. I do not have the bandwidth to revert on non streamlined platforms like whatsapp and linkedin. <br><br>The form is the only place i would request and consider it null otherwise<br><br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/safety/go/?url=https%3A%2F%2Flnkd%2Ein%2FdTiwD3iv&amp;urlhash=PjSv&amp;mt=WwXFW-8YLmg0VNjqOLHogOn8xar8wW08WhQ62YzmKM0x52NzQ89vvB1poF_mjc6Ib6lnjbT1UUHFM1TBSo0fqt9QPWwE2Mqjwy83GK0hv7kRyFrHLHv1ITk2Pw&amp;isSdui=true"><strong>https://lnkd.in/dTiwD3iv</strong></a></span><br><br>Thank you and looking forward to seeing some awesome people!<span class="d56b108c e4b4f16b"> </span></div>]]></content:encoded>
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            <title><![CDATA[UPI was free for six years]]></title>
            <description><![CDATA[Author: Nishant Gupta

Profile: https://www.linkedin.com/in/guptanishant1/ [https://www.linkedin.com/in/guptanishant1/]

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UPI was free for six years. That ends in a few weeks.Banks are finalizing a 40 bps (0.4%) Merchant Discount Rate on UPI ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/upi-was-free-for-six-years-V6U9YCZXohweG8D</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/upi-was-free-for-six-years-V6U9YCZXohweG8D</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 09:52:40 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Nishant Gupta</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/guptanishant1/">https://www.linkedin.com/in/guptanishant1/</a></p><hr><div>UPI was free for six years. That ends in a few weeks.Banks are finalizing a 40 bps (0.4%) Merchant Discount Rate on UPI transactions, according to ET -<br><br>The official notification is expected within weeks. Here's how that fee is set to be split:<br><br>Issuing bank: 40%<br>Acquiring bank: 30%<br>Payment app (PhonePe, Google Pay, etc.): 30%<br><br>Before the "UPI is no longer free" headlines take over, a few things worth knowing:<br>It only applies to merchants above a ₹1–1.5 crore annual turnover, on transactions over ₹2,000. Your neighbourhood shopkeeper and everyday UPI users aren't affected.<br>P2P transfers stay completely free.<br><br>40 bps is actually higher than the ~30 bps cap NPCI previously had on merchant charges. This isn't just a return to the old MDR — it's a step above it.<br><br>The bigger story here is platform economics: subsidize hard to win the market, monetize once you're indispensable. UPI now processes ~24.5 billion transactions a month, up from 17 billion less than two years ago. Meanwhile, the government incentive payouts to banks that funded the "free" model have shrunk every year. The math stopped working.<br><br>What stands out most to me: issuing banks take the biggest slice (40%) even though PhonePe and Google Pay alone handle ~78% of all UPI volume and own the entire user experience. That imbalance is worth watching as this rolls out.<br><br>Will merchants quietly absorb the cost, or will we start seeing "UPI convenience fees" show up at checkout?<br><br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23upi&amp;origin=HASH_TAG_FROM_FEED"><strong>#UPI</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23fintech&amp;origin=HASH_TAG_FROM_FEED"><strong>#Fintech</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23digitalpayments&amp;origin=HASH_TAG_FROM_FEED"><strong>#DigitalPayments</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23banking&amp;origin=HASH_TAG_FROM_FEED"><strong>#Banking</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23india&amp;origin=HASH_TAG_FROM_FEED"><strong>#India</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23npci&amp;origin=HASH_TAG_FROM_FEED"><strong>#npci</strong></a></span><span class="d56b108c e4b4f16b"> </span></div><hr><p><strong>Images:</strong></p><p><img src="https://media.licdn.com/dms/image/v2/D4D22AQGDd5X8qNrzgw/feedshare-shrink_160/B4DaCO.S4.IoAk-/0/1789105090614?e=1790812800&amp;v=beta&amp;t=F3i0mXXRi08Jm9fR5s4N7cjOvgLVg77QiCP26IJdXP4" style="max-width:100%"></p>]]></content:encoded>
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            <title><![CDATA[Client: We need an unbiased comparison of the best tools]]></title>
            <description><![CDATA[Author: Ankit Mayur Vora

Profile: https://www.linkedin.com/in/freelancerankit/ [https://www.linkedin.com/in/freelancerankit/]

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Client: We need an unbiased comparison of the best tools.

Me: What if yours isn’t the best?

Client: I don’t think you ...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/client-we-need-an-unbiased-comparison-of-the-best-tools-uhPltCj49Ck8n6G</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/client-we-need-an-unbiased-comparison-of-the-best-tools-uhPltCj49Ck8n6G</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 08:45:53 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Ankit Mayur Vora</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/freelancerankit/">https://www.linkedin.com/in/freelancerankit/</a></p><hr><div>Client: We need an unbiased comparison of the best tools.<br><br>Me: What if yours isn’t the best?<br><br>Client: I don’t think you understood the brief.<span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div>]]></content:encoded>
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            <title><![CDATA[Last month, Expedia Group hit a 20-year high, but one of the most interesting aspects of its growth is happening larg...]]></title>
            <description><![CDATA[Author: Surendra Goel

Profile: https://www.linkedin.com/in/goels/ [https://www.linkedin.com/in/goels/]

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Last month, Expedia Group [https://www.linkedin.com/company/expediagroup/] hit a 20-year high, but one of the most interesting aspects of its growth is happening largely out of sight.

In...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/last-month-expedia-group-hit-a-20-year-high-but-one-of-the-most-xQyEqSkxFptuT70</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/last-month-expedia-group-hit-a-20-year-high-but-one-of-the-most-xQyEqSkxFptuT70</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 08:45:47 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Author:</strong> Surendra Goel</p><p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/goels/">https://www.linkedin.com/in/goels/</a></p><hr><div>Last month,<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/expediagroup/"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-hkfGRv-Bl6vIgplmNZ3pK8kqqfGvoH2dYatcJjMKnUg-7e8ae563-889a-4f6d-b7c9-db12a9e3573a::12"><strong><strong>Expedia Group</strong></strong></span></strong></a></span><span class="d56b108c e4b4f16b"> </span>hit a 20-year high, but one of the most interesting aspects of its growth is happening largely out of sight.<br><br>In the second quarter, Expedia’s consumer business grew gross bookings by 8%, while its B2B business grew 21%. And the obvious takeaway is resilient travel demand and stronger execution.<br><br>The more important signal is structural: travel is increasingly becoming infrastructure.<br>Expedia B2B enables airlines, financial institutions, loyalty programs, and other brands to offer travel by providing the supply, booking capabilities, and transaction infrastructure behind the scenes.<br><br>Those partners already have the customer.<br><br>They have the relationship, the distribution, and often the context for why the customer is traveling. They do not necessarily need to become another Expedia.<br><br>They need the infrastructure to make travel available inside the experience they already own.<br>That is an important shift.<br><br>For decades, travel companies spent billions trying to become the place where a journey begins. Embedded travel starts somewhere else: with a cardholder redeeming rewards, an attendee heading to an event, an employee traveling to an offsite, or a customer already engaged inside another platform.<br><br>The customer relationship exists before the travel search begins.<br><br>Expedia’s growth shows that the infrastructure layer is already becoming real at scale.<br><br>At<span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/company/zenvoya-inc/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-hkfGRv-Bl6vIgplmNZ3pK8kqqfGvoH2dYatcJjMKnUg-7e8ae563-889a-4f6d-b7c9-db12a9e3573a::1399"><strong><strong>Zenvoya Inc</strong></strong></span></strong></a></span>, we are focused on a different layer above it: intelligence.<br><br>Understanding what the traveler is actually trying to accomplish. Turning fragmented travel content into usable choices. Applying preferences, policies, context, and constraints. Orchestrating flights, stays, activities, and support into a coherent journey inside the platform that already owns the customer relationship.<br><br>Supply makes travel bookable.<br><br>Intelligence makes it useful, personal, and increasingly autonomous.<br><br>The next generation of travel infrastructure may therefore have multiple layers. Much of it may remain invisible to the traveler while making every company that touches travel dramatically better at delivering it.<br><br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/in/vipuldoshi/" tabindex="-1"><strong><span class="e4b4f16b" data-sdui-anchor-id="commentary-hkfGRv-Bl6vIgplmNZ3pK8kqqfGvoH2dYatcJjMKnUg-7e8ae563-889a-4f6d-b7c9-db12a9e3573a::2112"><strong><strong>Vipul Doshi</strong></strong></span></strong></a></span><span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div><hr><p><strong>Images:</strong></p><p><img src="https://media.licdn.com/dms/image/v2/D5622AQEy8wT8MxiRig/feedshare-shrink_1280/B56aCL33kPJIAU-/0/1789053073923?e=1790812800&amp;v=beta&amp;t=iHiaGVRjswTDtwOhkoPOlF1kjygYiy9k9tqTbCvtUow" style="max-width:100%"></p>]]></content:encoded>
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            <title><![CDATA[Something interesting I noticed in Google Search 👀 I searched for: “Google search operators full list PDF” Google sh...]]></title>
            <description><![CDATA[Profile: https://www.linkedin.com/in/lucia-ana/ [https://www.linkedin.com/in/lucia-ana/]

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Something interesting I noticed in Google Search 👀

I searched for:

“Google search operators full list PDF”

Google showed an “AI Overview” and also displayed...]]></description>
            <link>https://community.startuptalky.com/discussions-gdajdl9u/post/something-interesting-i-noticed-in-google-search-i-searched-for-5k6zCPgl8KeM5i5</link>
            <guid isPermaLink="true">https://community.startuptalky.com/discussions-gdajdl9u/post/something-interesting-i-noticed-in-google-search-i-searched-for-5k6zCPgl8KeM5i5</guid>
            <dc:creator><![CDATA[Startup Ecosystem update]]></dc:creator>
            <pubDate>Fri, 11 Sep 2026 08:45:44 GMT</pubDate>
            <content:encoded><![CDATA[<p><strong>Profile:</strong> <a href="https://www.linkedin.com/in/lucia-ana/">https://www.linkedin.com/in/lucia-ana/</a></p><hr><div>Something interesting I noticed in Google Search 👀<br><br>I searched for:<br><br>“Google search operators full list PDF”<br><br>Google showed an “AI Overview” and also displayed a source from InfinitySoftHint as a “Preferred” source.<br><br>I checked the page, and it’s a detailed guide covering Google Search Operators, including working and deprecated operators.<br><br>This is a good reminder for SEOs:<br><br>Useful content still matters.<br><br>Instead of creating content just to target a keyword, focus on:<br>• Answering the search intent<br>• Providing useful information<br>• Keeping content updated<br>• Covering the topic properly<br>• Making the page easy to understand<br><br>We can’t say that being shown as a “Preferred” source directly means Google is giving the site a ranking boost.<br><br>But it is definitely interesting to see which sources Google chooses to surface.<br><br>SEO is changing, and search visibility is becoming more than just ranking #1.<br><br>Have you noticed Google showing “Preferred” sources in your searches?<br><br><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23seo&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#SEO</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23googlesearch&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#GoogleSearch</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23searchengineoptimization&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#SearchEngineOptimization</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23aioverview&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#AIOverview</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23aisearch&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#AISearch</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23searchmarketing&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#SearchMarketing</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23contentmarketing&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#ContentMarketing</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23seocommunity&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#SEOCommunity</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23digitalmarketing&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#DigitalMarketing</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23searchvisibility&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#SearchVisibility</strong></a></span><span class="d56b108c e4b4f16b"> </span><span class="_0d1bfe7c e4b4f16b"><a class="_7467d566 _56967af3" href="https://www.linkedin.com/search/results/all/?keywords=%23abdulahadseo&amp;origin=HASH_TAG_FROM_FEED" tabindex="-1"><strong>#AbdulAhadSEO</strong></a></span><span style="white-space: nowrap;"><span><span class="_07f3436c">…</span><span> more</span></span></span></div><hr><p><strong>Images:</strong></p><p><img src="https://media.licdn.com/dms/image/v2/D4D22AQHodvzf8CjjAQ/feedshare-shrink_800/B4DaCO.yG4K4Ac-/0/1789105218236?e=1790812800&amp;v=beta&amp;t=7TOnSyG7G7On6l_DWdB-uuln5cYZE0w7ABBM1OS3BsE" style="max-width:100%"></p><p><img src="https://media.licdn.com/dms/image/v2/D4D22AQHxLiIDO0f7Kg/feedshare-shrink_800/B4DaCO.yH1K8Ac-/0/1789105218500?e=1790812800&amp;v=beta&amp;t=tRuj2zZPPWx4w5fU1BNHuZQOwA_NkUFY2kxDSD-jvYc" style="max-width:100%"></p>]]></content:encoded>
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