3 years into building Surface Labs. here are the lessons nobody told me about building a team.

when we started it was just me and Arjun Sahai in a room. no customers, no revenue. now we're 11 people processing $40M+ in pipeline.

5 things I learned the hard way:

1/ your first hires should scare you a little. the safe hires that felt "manageable" never pushed us forward. the ones I wasn't sure we could keep challenged did.

2/ in-person changes everything. we started remote and it worked fine. then we brought people into the office and problems that took a Slack thread were getting solved in 30 seconds.

3/ the founder sets the pace whether you want to or not. the weeks I showed up tired, the whole team moved slower. your energy is the company's energy.

4/ hire for curiosity not experience. the people who ask "why does it work that way" outperform the ones with 10 years of experience running the same playbook.

5/ the team you build is the company you build. product changes, strategy changes, market changes. the people are the only constant.

we just flew everyone to Goa for our first offsite. 2 years ago that room had 2 people.

if you're in year 1 right now and it feels like chaos, it is.

the team you're building in that chaos is what determines whether year 3 feels like momentum or burnout 🎯

Today's job market is competitive for hirees. But it's a battlefield for hirers.

Everyone talks about the employee side of hiring. Almost no one talks about what the HR on the other end is fighting through.

The holy trinity of hiring includes good quality, quick hire & at low cost. But at any point only 2 can stay true.

And the problem is that every HR  solves this alone, in their own company after trial & error. There's never been a room where HR leaders sit together & actually compare notes on this.

Which is why on 10th July, mylynk.ai & PensionBox is creating this room, the "Hiring Room".

30 CHROs, HR leaders & founders in Bangalore, working on these 3 metrics with people who've actually made them work.

Register here → https://lnkd.in/gNqVA6Ds

Paras Mehta | mylynk.ai | PensionBox… more

🤯 Claude Fable 5 is back and it just changed SEO forever


Claude Fable 5 came back 2 days ago. It already runs 100% of our SEO.

Keyword research, content, backlinks, publishing. End to end, no human in the loop.

People think upgrading an AI pipeline takes weeks. If the system is built right, it's a one-line change. I swapped the model string, reran our quality evals, and shipped it to every site running on BlogSEO the same day.

Why bother upgrading at all? Anthropic's own data shows the gap with previous models widens on long, multi-step tasks. A full SEO pipeline is exactly that: research feeds the outline, the outline feeds the draft, the draft feeds the linking. Small errors compound at every step. Fewer errors per step changes everything downstream.

Here's the system, stage by stage:

🔍 Keyword research
Fable 5 crawls your site and your competitors', maps who ranks for what, and surfaces the gaps actually worth attacking. Not 500 keywords in a CSV. A short list prioritized by difficulty and intent.

✍️ Content
It writes for readers, not for keyword density. Real statistics, cited sources, structure that keeps people on the page. Engagement is what ranks in 2026, not word count.

🔗 Backlinks
Every new article gets contextual links from relevant existing pages, automatically. No outreach emails, no link exchanges.

🚀 Publishing
Straight to the CMS. Shopify, Webflow, Framer, WordPress, Wix, Contentful, or a custom site. Images, internal links and metadata included. Articles go live on schedule whether I'm at my desk or not.


👉 I turned this into a system that runs every stage on its own. No prompts to babysit, no briefs to write.

Comment "Fable SEO" and I'll send you the full system, ready to run.

Make sure we're connected, otherwise I can't DM you.
PS: Reposts get priority🚀… more

BYE BYE six-figure marketing teams
Here's mine running on Fable 5 (50 free agents)

50 agents. 150 prompts. 30 plug-and-play skills.

The exact stack running inside UGC Ninja right now.

Inside:

- Market Research (10 agents)
- Competitor Research (10 agents)
- Customer Research (10 agents)
- Marketing Strategy (10 agents)
- Creative Strategy (10 agents)

PLUS 30 Fable 5 skills and 150 done-for-you prompts.

Every agent solves one specific marketing problem. From sizing your market to writing the hook that stops the scroll.

You still make every call. Fable 5 does the research, the analysis and the first draft behind each one.

You don't need us to use any of it. Steal the system.

Want the full department?

1. Like this post
2. Comment "MARKETING"
And I'll send it straight to your DMs.

PS. Repost for priority access.

🚀 We're Looking for a Digital Marketing Freelancer or Agency!

Mytronlabs is growing globally, and we're looking for a creative Digital Marketing Freelancer, Part-Time Social Media Manager, or Agency to help us strengthen our online presence.

We're looking for someone who can:

✅ Set up and optimize our social media profiles
✅ Manage Instagram, LinkedIn, Facebook, X (Twitter) & YouTube
✅ Create engaging posts, reels, and graphics
✅ Plan and execute content calendars
✅ Grow our audience organically
✅ Run paid advertising campaigns (Meta & LinkedIn is a plus)
✅ Track analytics and improve performance

Whether you're an individual freelancer or a digital marketing agency, we'd love to hear from you!

📩 Send us your portfolio, pricing, and previous work via DM or email aishwarya.srihari@mytronlabs.com

Let's build the future of AI and Robotics together.

#Hiring #DigitalMarketing #SocialMediaManager #MarketingAgency #Freelancer #RemoteWork #Mytronlabs #AI #Robotics #LinkedInMarketing #InstagramMarketing #MetaAds #ContentCreator… more

Anthropic engineer nailed it:

“Claude Fable 5 changed how we work on the Claude Code team day to day. We used to verify that Claude did the work right. Now we verify that it's doing the right work.”

This is by far the biggest unlock.

Instead of breaking projects into tiny chunks and babysitting every step, you set clear goals + specs upfront.

↳ /goal → Keeps Claude running until the objective is actually complete: https://lnkd.in/dXZHxV_w

↳ Dynamic workflows → For parallel work + built-in verification: https://lnkd.in/dbd34WTG

In just 3 minutes, Thariq shows exactly how the team is applying this now - including the prompting pattern that makes it work reliably.

It’s the clearest, most practical breakdown of moving from tool-assisted coding to actual agentic systems I’ve seen.

If you’re building anything serious with Claude, this is a must-watch.

We're looking for a PR agency or independent PR consultant with a strong track record in securing earned media coverage.Our focus is on:- Digital publications and mainstream media- Startup, SaaS, AI, and technology stories- Founder profiling and thought leadership- Product launches and company announcementsIf you've worked with an agency or consultant you'd recommend, please tag them in the comments or send me a DM.#PR #PublicRelations #MediaRelations #Startup #SaaS #AI #TechPR #Founder

Fable 5 makes it so much easier to create interactive websites

I created this scroll-driven background animation and all the site's interactions by chaining multiple techniques together. It's a template concept for a loud bath and body brand. The entire background is one continuous 36-second dye-in-water film, and you scrub through it by scrolling.

No video tag

Make sure to follow. A video breaking down the full technique is coming soon.

I stopped applying for jobs manually. I built a system instead: because recruiters don't seem to care, sadly.

Ghosted after completing assignments. No rejection reply. Not even a response to feedback emails.

→ Telegram bot: /status shows every application live. /followup tells me what's due. /add logs a new company in seconds. → Apollo + Firecrawl + Parallel MCPs

+ Claude Code: researches the company, finds the right contact, pulls verified email, logs it automatically. → Gmail API: alerts me on Telegram the moment a reply lands. → Cron job: follow-up reminders so nothing falls through.

Built the whole thing with Claude Code in one session.
No SaaS. No spreadsheet hunting. No forgotten follow-ups.
This is GTM engineering turned inward.

Need some help. I already feel outdated given how fast AI is changing the way we work. I'm a complete beginner and want to learn AI for GTM.

People are running one-person GTM engines today—content, videos, lead generation, outreach, sales and customer success.

I want to learn this craft.

Where should I start?
Looking for recommendations on: Tools, Courses, YouTube channels, Communities Or simply a learning roadmap.

Would love to hear from people who are living and breathing AI every day.