📱 Kutumb parent posts Rs 405 Cr total income in FY26; profit surges 6X

Bengaluru-based Primetrace Technologies, the company behind consumer apps such as Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo, had a strong FY26, with its revenue tripling and net profit jumping nearly sixfold.

📌 Revenue from operations surged to Rs 386 crore from Rs 123 crore in FY25, per standalone financials reviewed by Entrackr. It follows a freemium model, generating revenue primarily through subscriptions, advertising and user paid digital services.

🔹 Advertising was the largest cost, accounting for nearly 75% of overall expenditure. It spent Rs 273 crore on advertising, a 3.3X increase from Rs 82 crore. Employee benefit expenses grew 26.2% to Rs 33.5 crore, and overall expenditure increased 2.7X to Rs 363 crore from Rs 135 crore.

🎯 Net profit jumped nearly sixfold to Rs 41.63 crore from around Rs 7 crore in FY25. The company spent Rs 0.94 to earn every rupee of operating revenue, with ROCE at 9.8% and EBITDA margin at 6.55%.

💰 Primetrace has raised around $30 million to date, with Peak XV Partners and Tiger Global among its investors. It is also reportedly in talks to raise another $50 million from 60 One Asset and other investors.

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#Kutumb #Primetrace #FY26 #Startups #Entrackr

HUGE NEWS SEOS!!!!! ChatGPT just launched their own Search Console. Claim a profile and the Business Hub will show "mentions and website clicks" from ChatGPT:

So this was announced last week but OpenAI has quickly pushed this live. They are officially launching their Business Hub. This is basically their own version of Search Console where marketers can claim their business.

Some quick takeaways:
- Business owners will claim this (like a Google Business profile)
- You'll be able to see both clicks and mentions for your site
- They'll also show Discovery topics and common themes from when your website is cited
- There is also an option to "start a conversation" with a business via a Business Agent

This is massive and something all SEOs need to be claiming right now!!!

Google Search Console for ChatGPT!!! What you should do ASAP:

--> Go to their Business Hub (link in comments) to claim your organization, get verified, and add key details about your products such as pricing and availability. This is a way to provide up to date, accurate information directly to ChatGPT to inform answers that ChatGPT users see.

What you'll get:

--> You will be able to see aggregated insights about how users are learning about your brand on ChatGPT, including measuring visibility/mentions and website clicks, identifying the most popular discovery topics or common themes across the aggregated user data, and more.

--> Some businesses can set up Business Agents to set up personalized conversations with potential customers.

The first thing you should audit once you start getting insights:

--> Your prompt map. This is the biggest opportunity we've seen yet to improve your prompt map with real world data.

viktor.com raised a $75M Series A from Accel this year. Their growth engine is paying B2B creators on LinkedIn, and they pay more per post than anyone I’ve seen.

I pulled every disclosed Viktor partner post I could find:

→ 515 LinkedIn posts from 282 creators
→ 142 LinkedIn ads, 84 of them boosting creator and team posts
→ 495 newsletter placements on top

They set the rate high

A Viktor employee posted it publicly: “$10K cash per post. Or $15K in viktor.com credits.” 83% of creators take the credits. The old rate was $2K, and he says at $2K a top-tier post wasn’t worth writing.

They picked small B2B creators

The median creator has 46K followers:
→ 53% under 50K
→ 26% between 50K and 100K
→ 21% over 100K

38% are marketing and GTM creators, and 105 of the 282 have founder or CEO in their headline. Viktor pays people who look like its buyers.

Every post follows one brief

Each creator gives Viktor a real job from their week and shows what came back. Then:
→ #AIEmployee on 76% of posts
→ “$100 in credits, no card” on 67%
→ “Link in the first comment” on 65%

They ramped fast

First partner post went out on 23 April. 9 in May, 80 in September, 204 in October.

They boost the winners

Viktor runs creator and team posts as LinkedIn Thought Leader Ads. 7 of the 16 people they boost also post organically, and the CEO’s own posts run as ads too. Bally Kehal has posted 14 times.

Smaller accounts carry it

Creators under 10K followers got around 4 likes and comments per 1,000 followers. Over 500K, about 0.5.

Harry Stebbings backed the round, and 20VC sat down with Viktor’s Head of Growth, Matt Swulinski, to talk about building a $100M growth engine. This is what that engine looks like from the outside.

Reddit is taking a direct shot at LLMs, Google, and every affiliate company: they're rolling out dedicated Reddit Reviews. How it works:

- If you search for a product on Reddit, a Reddit Review will come up. Or by clicking a product name in a comment (!)
- That review aggregates the sentiment from across Reddit. Has some summary data, also features specific comments
- Initially, only appears for about 10k with plans to expand
- For now, Reddit claims there will be no ads

I've been saying for awhile that if Reddit could fix their search, they could cut Google out entirely. Which would give Reddit all the leverage. This is a huge step in that direction.

Even if Reddit never builds ad placements into these (I doubt that'll last forever, there's just too much money to be made here), Reddit can now charge out the nose via licensing fees to every AI company. And Google. All they need is to maintain their status as the de facto user review content platform. And keep users locked into their platform so they don't need anyone else for content discovery.

Also gives Reddit abusers even more incentive to keep pushing. Reddit has done a lot this year to crack down on Reddit manipulation but it's been a pretty careless sledgehammer. Tons of legit accounts got obliterated too. Their anti-spam efforts still have a long way to go imo.

Sahi added 34,000+ active traders in October alone, a 12% jump in a single month, reaching 3.15 lakh. That makes us India's 17th largest broker by NSE active clients, and the fastest-growing in the top 20 for another month.

As a PM at Sahi for 3+ years, I've realised a few things have really helped us push the pedal:

1. Speed
Scalper mode, an industry-first, went from idea to live in a month. Behind that speed, we lean on AI internally: to build new product features, to iterate on user feedback faster, and across most of how we work.

2. The team
We've done all this with an extremely lean team. It works because of a strong builder DNA: everyone owns their problem end to end.

3. Working backwards from the user
We never forget who we're building for. Scalper mode didn't stop at launch. We've kept reshaping it around what traders tell us, and their feedback decides what we build next.

If you want to build for India's traders and market enthusiasts at this pace, comment "interested" and I will reach out to you. Also commenting link to our careers page.

Dale Vaz Manish Jain

Written with Wispr Flow

🚨🚨🚨 NEW FEATURE IN META ADS 🚨🚨🚨

Meta now lets you push ad spend to specific creatives within your ad group!!!
No more false negative or false positive cases!!!

This is GREAT news for all UA folks 😭😭😭