I rebuilt & rewrote all the content on the www.assertive-media.co.uk domain. I fucked up in the past - was so busy focusing on smashing out audits + SEO stack that I left the site in a bit of a mess.

I wrote the content - simply because I want the site to rank again for everything that we do, SEO, seo agency, seo services, international seo etc.

Anyone who knows me will know that I'll get Assertive back in all the top spots now my hearts in it.

Assertive is my priority and we'll get back to where we was in respect of organic and I'll smash it out of the park on guides, tutorials, videos and useful content to help SEOs, marketers and we'll also provide solution based content for our ICPs.

A bit of a back-story:

2007 > 2019 www.assertive-media.co.uk was the main site, we ranked from 2012 to 2018-2019 before we lost rankings.

Domain died, the effort to recover rank at the time wasn't worth it, we got a lot of leads through referrals or linkedin.

2020 > 2026 www.assertive-media.co.uk was redirected to assertiveuk.com to try the "fresh domain" approach, but, the content wasn't where it needed to be, not enough effort, domain sort of recovered a bit of rank and then flopped again.

2026 > reverted back to www.assertive-media.co.uk and then a full overhaul of content page by page with more on the way.

New strategy moving forwards:

> Service page expansion with a micro-page strategy
> Unique added value to really give end users content that helps
> New link acquisition strategy
> Link earning strategy with education, guides, tools etc

I'll share our recovery journey - some SEO agencies do really well organically with persistent efforts, some spam (I know who you are) and some just sit by the way side to show case the brand.

Assertive is coming back to the SERPS just wait and see.

Travel booking platform EaseMyTrip.com remains focused on long-term growth, operational agility, and strengthening its overall business ecosystem with recent acquisitions, according to CEO and Co-Founder Rikant Pittie. In an interview to PTI, Pittie highlighted Indians' strong appetite for domestic tourism, with nearly 90 per cent of EaseMyTrip's revenue coming from the segment. Asked about leadership changes in the organisation, with brothers Nishant and Prashant stepping down as CEO and Managing Director last year, Pittie said EaseMyTrip continues to operate with a strong professional leadership structure, an experienced management team, and clear governance processes. The company, through its CSR arm, EaseMyTrip Foundation, recently opened the 'Savee' cafeteria at Delhi's Qutub Minar complex under the government's 'Adopt a Heritage' programme in partnership with the Archaeological Survey of India. He stressed that EaseMyTrip is investing in artificial intelligence to enhance travel services, improve personalisation and strengthen its digital platform amid growing competition in the online travel sector. As part of its expansion strategy, EaseMyTrip completed five acquisitions through share-swap transactions in November 2025, with a total deal value of Rs 514 crore. Pittie said the acquisitions were chosen based on long-term strategic relevance, aimed at strengthening consumer engagement and building a more integrated travel ecosystem rather than pursuing expansion without focus.
"Indian travellers today are showing far greater interest in cultural, spiritual, experiential and regional tourism within the country," said, Rikant Pittie, CEO and founder of EaseMyTrip… more

The future of publisher monetization in India is officially here.

Following the incredible success of our engagement tools last year, we are thrilled to launch the full suite of Reader Revenue Manager (RRM) monetization features for all publishers across India!

Indian publishers can seamlessly activate direct, friction-free revenue streams through:

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Empower your audience to support your journalism directly.

Get started today https://goo.gle/3LH4PvF

Not in India? Let us know where you'd like to see RRM next https://goo.gle/4ubMoUp

LLMs prefer to cite more recent (or “fresh”) content. This has been tested by dozens and dozens of brands. Ahrefs released a report that noted, “AI assistants have a clear preference for newer URLs, with cited URLs being, on average, 25.7% “fresher” than URLs in organic search results”. Freshness particularly matters when the query has recency intent: best tools, pricing, stats, compliance, benchmarks, product comparisons, market maps, rankings, medical/legal/financial guidance, news etc.. This makes intuitive sense. So, besides publishing more content, what can you do on your site that helps here? 1) Add “published” and “updated” dates explicitly to all your articles. A great example is a company like Zapier that dominates in AEO with lots of content like “The best AI chatbots in 2026”. In that article, they note… “This article was originally published in April 2023 and was last updated by an app tester in November 2025. Because these tools change frequently, we also review for accuracy on a regular basis. It was last reviewed in May 2026.” Although LLMs can read datemodified, by having a published date + updated date (with specifics on what was updated), you give the LLM more context through which to cite you. 2) Update the dates in the article too (not just the header or the footer). So, for example, say “As of May 2026, the strongest examples we’re seeing are…” or “We reviewed 42 SaaS pricing pages using credit systems between March and May 2026 and found…” This is a low-lift edit you can run across your best content to help you be surfaced more.

I’m excited to share our partnership between Profound and Noble to automate one of the highest-leverage motions in AI Search: getting your brand mentioned in third-party citations.

Noble's built the largest publisher network, they automate the entire process from outreach to negotiation to payment, and have improved AI visibility for some of the largest B2B brands by up to 300%.

Now, you can build an Agent that:

1/ Knows the prompts that matter most to your brand
2/ Finds the third-party sources AI platforms are citing for those prompts
3/ Filters to the citations where your brand is not mentioned
4/ And exports those citation domains directly to your Noble workspace
5/ Then, Noble reaches out to publishers, negotiates placement, drafts content, and handles payment. You review the offers and accept with a click.

Huge thanks to Rahul Jain, Joshua Budman, and Nick Talone at Noble, plus Jack Traina, Nitish Natarajan, and Eliott Lee on Profound's side for shipping this.

Learn more here: https://lnkd.in/eEB8P9JR

Every GEO/AI SEO post on my feed is Layer 1 advice. Better content, more schema, tighter accessibility tree. Necessary work, but standard technical SEO our craft has been doing for a decade. Layer 2 is where the actual new ground is. llms.txt, Markdown for Agents, MCP Server Cards, A2A Agent Cards, WebMCP, Content Signals, Web Bot Auth. The 12 protocol-layer files, headers, and endpoints that shape how AI agents discover and interact with your site. I shipped every one of them on my own site to find out what is real, what is hype, and what the actual workflow looks like end to end. Wrote it up as a longform reference. Every protocol component, what status it is at (stable, emerging, or bleeding edge), and which ones actually matter for your site type. Plus the part that surprised me. Chrome shipped a Lighthouse "Agentic Browsing" audit this month, the same week Google Search said you do not need new machine-readable files. Same company, two teams, opposite advice. If you have done the Layer 1 work and want to know what comes next, this is it. Link in the comments 👇… more

I have two clients actively looking for agency partners. One needs a full service agency — creative, digital, integrated. Based in or operating out of Delhi NCR. The brief is real, the budget is real, and the client is ready to move. The other needs a content-first partner — influencer-led, quick turnaround, understands how to make things that actually get shared. Not a production house. A thinking partner who can also execute. If your agency fits either of these — I'd like to hear from you. Referrals are welcome too. 𝗡𝗼𝘁 𝗮 𝟰𝟬-𝘀𝗹𝗶𝗱𝗲 𝗱𝗲𝗰𝗸. 𝗡𝗼𝘁 𝗮 𝗰𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝘁𝗮𝗸𝗲𝘀 𝟰𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗝𝘂𝘀𝘁 𝟭𝟬 𝘀𝗹𝗶𝗱𝗲𝘀. 𝗪𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 𝗯𝗲𝘀𝘁, 𝘄𝗵𝗼 𝘆𝗼𝘂'𝘃𝗲 𝗱𝗼𝗻𝗲 𝗶𝘁 𝗳𝗼𝗿, 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱. That's it. Send it to me over DM and I'll take it from there. This is how I work — I sit on both sides of the table. I help clients find the right agency. And I help agencies find the right clients. If you make the shortlist, you'll be speaking to someone who has already briefed the client, understands the business, and knows what a good fit looks like — for both sides. More briefs will follow. This is the start of something ongoing. DM me or drop a comment and I'll share my details. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘩𝘰𝘸 𝘐 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘣𝘰𝘵𝘩 𝘴𝘪𝘥𝘦𝘴 — 𝘸𝘩𝘪𝘵𝘦𝘳𝘪𝘰𝘵.𝘤𝘰

I read Rand Fishkin's latest piece yesterday and haven't stopped thinking about it since.

𝗛𝗲 𝘀𝗮𝗶𝗱 "𝗺𝗮𝗸𝗲 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁" 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝗯𝗹𝗲 𝗺𝗼𝗮𝘁 𝗹𝗲𝗳𝘁 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗶𝗺𝗶𝘁𝗮𝗯𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.

He's right. But there's a layer underneath this that the SEO community still isn't talking about honestly.

The content quality crisis was already present well before AI.

And AI just industrialized the problem on a humongous scale.

I've read countless articles as a part of my research for writing new content as well as learning, and I was totally shocked to see that information gain is near zero on most published content.

Search for almost any topic today and you'll find 15 nearly identical articles that rephrase the same three points, cite the same studies, and reach the same conclusions.

🚫 No original data.
🚫 No practitioner experience.
🚫 No unique perspective.

All of them seem to speak in the same tone; everything feels machine-generated.

So, still using AI to produce content just for the sake of it is not a content strategy.

And your readers are smart enough to know.

People are exhausted. Not just by AI-generated content specifically, but by the pattern AI accelerated: generic, unverified, context-free information masquerading as expertise.

The deeper problem is that un-fact-checked AI content doesn't just bore people. It actively misleads them.

⚠️ Wrong dosages or remedies in health or medical content
⚠️ Outdated legal information and government policy matters presented as recent info
⚠️ Financial advice that isn't aligned with laws and bylaws of a region/state.

These are just YMYL niches I am talking about. But it applies to every niche, be it engineering, cybersecurity, or logistics.

A subject matter expert who has audited hundreds of websites facing traffic decline or manual penalties can only explain the causes that AI can't fabricate.

That's information gain. Real, extractable, original insight that didn't exist before they wrote it.

Rand Fishkin's conclusion is uncomfortable for content marketers. If your entire strategy is publishing without verifying or adding up new info, you're soon going to be ignored by people and search/AI bots.

The content that will survive now is the most irreplaceable one.

What only you could write.

Thoughts?… more

We’re looking for an AI-first D2C Growth & Automation Agency 🚀 At Nipura, we are building a fast-scaling jewelry brand across Shopify, marketplaces, social commerce, and offline retail. We are looking for a strategic agency/partner that can help us automate and optimize multiple D2C processes using AI, workflows, and modern automation tools. Areas we want to automate & improve: • Performance marketing workflows • Creative generation using AI • Product listing & catalog optimization • CRM & WhatsApp automation • Customer support automation • Review & feedback management • Inventory & order flow visibility • Marketplace operations automation • AI-powered reporting dashboards • CRO & personalization • Influencer outreach workflows • Content repurposing across channels • AI-assisted retention marketing • Predictive analytics for sales & inventory What we are looking for: ✅ Strong understanding of D2C & eCommerce ✅ Experience with Shopify + marketplaces ✅ Hands-on AI implementation capability ✅ Proven automation case studies ✅ Ability to move fast and think strategically ✅ Team that understands scaling Indian D2C brands Bonus if you have worked with: Meta Ads, Google Ads, Shopify, Klaviyo, Gokwik, Rebuy, Uniware WhatsApp APIs, AI agents, workflow automation tools, etc. If you are an agency, consultant, or AI automation expert who believes you can help build a highly efficient AI-led D2C operation, please DM with: 1. Relevant case studies 2. Brands worked with 3. Automation stack expertise 4. Team structure 5. Commercial model Looking for long-term strategic partners, not just execution vendors.

30 days ago we started building Sanhita.
This week, it topped the open SOTA on Indian legal NER.

IL-TUR L-NER is the benchmark for legal named-entity recognition in Indian case law, 12 entity types, 3 official folds, strict macro-F1.

· Sanhita : 51.82%
· InLegalBERT : 48.58% (previous open SOTA)
· Claude Opus 4.7 : 47.22% (zero-shot)

How? 2 founders. No hires. Bootstrapped. Built in India, grounded in Indian law.

But the benchmark is just the proof. Sanhita is the all-in-one research counsel Indian lawyers actually need:

→ Search every Indian court case + judgment.
→ Judge analytics, patterns, leanings, history.
→ Lawyer analytics, wins, losses, specializations.
→ Predictive case outcome analysis.
→ Client management + workflows.
→ legal drafting with advance analysis
→ getting them client through nyayasathi.

What Indian lawyers stitch together across five SaaS tools costing ₹15,000+/month, Sanhita does in one place, for ₹1,999/month.

Indian lawyers don't need another chatbot. They need answers that cite a paragraph, not a vibe. Every claim in Sanhita traces back to a row in 83 million.

For demo and early access drop your mail below or contact us at pranav@sanhita.co

#LegalTech #IndianLaw #LegalAI #ArtificialIntelligence #BuildInIndia