The Fight for the Flight

MakeMyTrip has spent 25 years making travel easier.

We’re here to make one part of it uncomfortably better.

Because finding a flight is easy.

Knowing when to actually book it? That’s the real game.

Airlines use algorithms to maximize what you pay.

Why shouldn’t travelers have an algorithm fighting back?

That’s exactly what we’re building at Nomadiq.

MakeMyTrip leaves the flight booking to us.
The rest, you enjoy. …✈️

Finvolve Backs Kshatra Labs to Advance Counter-Drone Tech

Finvolve and India Accelerator have invested an undisclosed amount in Bengaluru-based DefenceTech startup KshatraLabs. The pre-seed funding will support product development, engineering and field validation of its autonomous counter-drone systems. Its HAWK interceptor can detect and neutralise hostile UAVs at speeds of up to 300 km/h. KshatraLabs aims to take its swarm-capable systems to TRL-6 and conduct operational trials.

🔗 Link in the comments!

When Salary Is Delayed, It’s More Than Just a Payment

I’m sharing this publicly because repeated follow-ups regarding earned salary should not become a normal part of an employee’s professional journey.
My previous employer, EngageWayz, has acknowledged an outstanding salary amount of ₹24,000 payable to me. This was confirmed in written communication by Rithik Chavan, Founder of Engage Wayz

EngageWayz proposed clearing the amount through five installments of ₹4,800 each, and I agreed to give additional time in the hope that the matter could be resolved amicably.

The first installment was subsequently expected, but despite follow-ups, I did not receive the payment or a confirmation.

I therefore had to send a final reminder requesting immediate payment and clearly stating that continued non-response could leave me with no option but to pursue appropriate legal action.

I understand that businesses can face financial difficulties and cash-flow challenges. However, employees also have financial responsibilities and depend on their salaries for their everyday commitments.

Salary is not a favour. It is payment for work already completed.
My intention in sharing this is not to create unnecessary conflict. I would still prefer a professional and amicable resolution.

But I also believe that situations like this deserve transparency and accountability.

To EngageWayz and Ritik Chavan: I hope the outstanding ₹24,000 is resolved promptly and that clear communication is maintained going forward.
For founders and business leaders:

If you are facing financial difficulties, communicate honestly with your employees. But please don't forget that your employees also have bills, responsibilities and lives depending on their earned income.

Respect the people who helped build your business.
Pay them on time.
And when delays happen, communicate responsibly.

#EngageWayz #RitikChavan #Salary #EmployeeRights #Workplace #Professionalism #Accountability #Leadership #WorkCulture… more

Looking for Digital Marketing Agency Partners
We’re expanding our service offerings and looking to partner with reliable digital marketing agencies.
The model is simple:
We bring the clients. You deliver the services. We grow together. 🚀
We’re looking for agencies with expertise in:
• Meta & Google Ads
• SEO
• Social Media Marketing
• Website Development
• Branding & Creative Services
• Lead Generation & Performance Marketing
If your agency has a strong execution team, proven results, and the capacity to handle client projects, we’d love to connect.
📩 DM me with your agency profile, key services & portfolio.
Let’s build a strong agency partnership together. 🤝

#digitalmarketingagency #marketingpartners #digitalmarketing #socialmediamarketing #digitalmarketingservices #performancemarketing #googleads #metaads #hiring … more

Hiring: Off-Page SEO Freelancer
We’re looking for an experienced Off-Page SEO Freelancer to support our backlink-building activities and maintain weekly SEO reports.

Experience Required
1 year of hands-on Off-Page SEO experience

Practical knowledge of:
Business Listings
Profile Creation
Social Bookmarking
Classified Submissions
PDF & PPT Submissions
Directory Submissions
Ability to build backlinks manually
Familiarity with quality/high-DA backlink platforms is preferred

Responsibilities
Create backlinks according to the submission instructions provided
Maintain accurate records of all submissions
Update the Google Sheet/report with live backlink URLs
Submit a weekly progress report
Ensure all work is completed on time
Avoid spammy or automated backlink-building methods

Work Process
We will provide the required submission details and guidelines. Your responsibility will be to complete the submissions, create quality backlinks, and keep the reporting sheet updated.

If you have relevant experience and are interested, DM us on LinkedIn.

Looking for a PR Agency 🚀

I’m currently looking to connect with a PR agency or PR professionals who have strong experience in:

• Brand visibility and thought leadership
• Media placements across relevant business publications

The goal is to build strong brand visibility, credible media coverage, and meaningful industry presence.

If you’re a PR agency or know someone who could be a good fit, drop a comment or DM me. I’d love to connect and explore potential collaboration.


#PR #PublicRelations

Hi! We’re looking to connect with creator vendors/agencies who specifically work with creators across Andhra Pradesh & Telangana, particularly in the health, wellness and fitness space.

If you work with regional creators in these categories, please DM me for more details about the campaign.

Would love to connect!

🚨 Google Search Console Update: Generative AI Report

Google Search Console is introducing a Generative AI report under Performance to help website owners understand how their content is appearing in AI-powered search experiences.

🔍 What can you monitor?

📊 AI Impressions
See how often your content is shown in Generative AI search experiences.

🤖 AI Search Visibility
Understand your website’s presence across AI-generated search results.

📈 Performance Trends
Track impression trends over time and identify changes in visibility.

🎯 Content Opportunities
Find content that can be improved to strengthen your visibility in AI-powered search.

💡 Why does this matter for SEO?

Search is moving beyond traditional blue links. With AI Overviews and generative search experiences becoming increasingly important, SEO strategies need to consider both traditional rankings and AI visibility.

SEO is evolving → AI visibility is becoming part of the game.

Track your data. Understand your visibility. Optimize your content. 🚀

#GoogleSearchConsole #GSCUpdate #GenerativeAI #AISEO #SEO #AEO #GEO #GoogleAI #SearchEngineOptimization #DigitalMarketing

#SEO tip: How to identify AI-driven search queries in #GoogleSearchConsole using RegEx

As #AI Overviews and AI Mode become more deeply integrated into Chrome and Google in general, one thing is clear: search is becoming conversational. Users are moving away from short, 3-4 word keywords toward longer, more natural queries.

After some experimentation, I've found a way to use RegEx (and some other filtering) in Google Search Console to spot these AI-style prompts and maximize your click and impression data:

Step 1: Filter by Search Appearance: Desktop

Step 2: Add a page filter with your root domain (e.g., "https://www[dot]example[dot]com/")

Step 3: Add this Query filter using Custom Regex (Matches Regex):

^(generate|create|write|make|build|design|develop|use|produce|help|assist|guide|show|teach|explain|tell|list|summarize|analyze|compare|give me|you have|you can|evaluate|where|review|research|find|draft|compose|extract|process|convert|transform|plan|strategy|approach|method|framework|structure|overview|summary|breakdown|rundown|digest|perspectives|viewpoints|opinions|approaches|angles|pros and cons|advantages and disadvantages|benefits and drawbacks|assuming|suppose|imagine|consider|step by step|procedure|workflow|act as|adapt|prepare|advise|appraise|instruct|prompt|amend|change|advocate|aid|assess|criticise|modify|examine|your|assign|appoint|delegate|nominate|improve|expand|calculate|classify|rank|challenge|check|categorize|order|tag|scan|study|conduct|contradict|update|copy|paste|please|can you|could you|would you|help me|i need|i want|i'm looking for|im looking for|how do i|how can i|what's the|whats the|walk me through|break down|pretend you're|pretend youre|you are a|as a|from the perspective of|in the style of|format this as|write this in|make it|rewrite|i'm trying to|im trying to|i'm struggling with|im struggling with|i have a problem|i'm working on|im working on|what's better|whats better|which|pros and cons of|recommend|suggest|show me how|guide me through|what are the steps|how do i start|whats the process|take me through|outline the procedure|brainstorm|come up with|think of|invent|what if|lets explore|let's explore|help me think|i'm a beginner|im a beginner|as someone who|given that i|in my situation|for my project|i'm currently|im currently|my goal is|depending on|based on|taking into account|considering|given the constraints|with the limitation|improve this|make this better|optimize|refine|polish|enhance|revise|teach me|i want to learn|i don't understand|i dont understand|can you clarify|what does this mean|eli5|i'm confused about|im confused about|also|additionally|furthermore|by the way|who's|whos|find|more|next|also|another|thanks|thank you|please)( [^" "]*){9,}$

This targets AI prompt starter phrases and filters for 9+ word queries (adjustable to your needs).

Quick note: In my testing, this approach has worked particularly well for B2B sites, but try it for your niche and see what you find.

#GSC #AIO #AIMode #TechnicalSEO

Generative AI in Google Search Console: The Next SEO Shift

Generative AI is changing how people search — and SEO is changing with it. 🤖🔍

But one question is becoming increasingly important:

**How do we measure AI-driven search visibility in Google Search Console (GSC)?**

Traditional SEO focused on:
→ Impressions
→ Clicks
→ CTR
→ Average Position
→ Keywords & Queries

With AI-powered search experiences, we also need to think about:

→ **AI Overviews visibility**
→ **Generative search impressions & clicks**
→ **Brand/entity mentions**
→ **AI-driven query patterns**
→ **Long-tail & conversational searches**
→ **Traffic influenced by AI-generated answers**

The future of SEO isn't just about ranking **#1 on Google**.

It's about becoming a **trusted source that AI systems understand, retrieve, and recommend.**

That means SEO strategies need to evolve from:

**Ranking → Visibility → Authority → AI Discoverability**

GSC will continue to be an important data source, but SEOs may need to combine it with GA4, brand monitoring, structured data, and AI-search visibility tracking to understand the complete picture.

**SEO is no longer only about where you rank.
It's about whether your brand is visible when AI answers the question.**

What do you think — **Will GSC become the primary dashboard for measuring Generative AI visibility?** 👇

#SEO #GoogleSearchConsole #GenerativeAI #AISEO #AEO #GEO #GoogleAI #SearchEngineOptimization #AISearch #DigitalMarketing