Reason of failure
It became hard to offer clean remarks on Orkut. A “Like” button turned into a exquisite feature that Facebook added early on.
2. Orkut was not the most aesthetically captivating platform. This is not a useful failure, however crucial for social media usage.
Three. Orkut turned into never cell friendly. This became the unmarried most crucial motive why Facebook was capable of take the lead. After 'MP3 on cell', 'internet on cellular' changed into the good component ever. I myself remember usually getting pissed off, even as loading Orkut on my feature phone. Internet on mobiles commenced catching up after the launch of iPhone and Android. Precisely that become the time when Orkut began loosing and Facebook became popular. Facebook centered on cell right from the start. Orkut ignored the cell bus.
Four. Besides those three major reasons, there have been many other motives.
Limitations on profile content: photos, textual content on profile
UI become extra focused on profile and much less on conversation
Weak seek in scrapbook & network
Weak administrative capabilities on communities
Unimpressive UI over Facebook
Page post lower back (especially Facebook changed into quick to operate).