A great many companies obsess over how to scale the sales model. Very few obsess over how to scale the sales behaviors that make the model actually run. Those behaviors involve the questions asked, the value statements that are made, and how objections are addressed, to name a few. Getting these behaviors consistently right is the key to scaling your growth in a predictable way.
It’s really just simple math. Let’s assume you hire your first three sales reps this month and they complete three sales calls a day. That’s 45 calls in five days. Extend that over the year and you’ll have 2,340 sales calls for that three person cohort. And, if you’re scaling your team and hiring three people every month, you’re looking at 15,210 sales calls over the year. That’s fifteen thousand sales calls where you are applying consistent, predictable sales behaviors that lead to your desired results, or fifteen thousand individual experiments, some which work and some which don’t.