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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer
Asked a question 4 years ago

Why is online marketing increasingly preferred over offline marketing?

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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

Since marketing is the way through which company tries to reach out their targeted audience in the most effective and economical ways.

Since the inception of the digital era, people invest their maximum time on surfing on internet, they read blogs and invest more time on social media platforms.

So looking at this trends companies tries to invest in marketing in such a way that they can reach out to audience and digital marketing or online marketing is proving to be the one of the best way to done that.

Some of the other advantages of digital marketing are as follows:

1). Low cost: Earlier methods involves marketing through newspaper, television and other such media platform, but these platforms are too costly, but as in case of digital marketing this factor is much less.

2).Greater  Exposure: As discussed above online marketing provides greater reach to your product as compared to traditional media platforms.

3). Brand Development: Digital marketing helps to develop your brand more conveniently than the traditional marketing platforms.

4). Real time results: There are different tools available through which you can get result about how your marketing campaign is reaching out to the right audience or not.This feature differentiate and give a good advantage from the traditional marketing platforms.


Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

The majority of the individuals have begun settling on Digital Marketing these days because of different advantages:  

(I) The online instruments for promoting are SEO, Hosting, and Web Development.  

(ii) The quantity of leads created is unprecedented contrasted with the over the top expensive offline promoting activities.  

(iii) One can contact a colossal and different crowd on the web and can even set an overall objective.  

(iv) It's conceivable as well as super-simple to make remedies in the live campaigns in Digital Marketing continuously. Enhancement in a hurry is at long last a reality, on account of Digital Marketing.  

(v) There are basically no land limits with regards to utilizing web-based promoting stages.  

(vi) Digital Marketing takes care of and blossoms with shoppers to conduct analytics. At no other time brands had such a lot of important and activity capable information accessible to them for attracting genuine experiences to put together their promoting spending plan with respect to.  

(vii) Everything is quantifiable and track-capable in Digital Marketing. Advertisers can gauge and enhance Return-on-Investment.