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Google
Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question 2 years ago

Why does Google track us?

Where am I?

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In order to better their services it is necessary for google to track you. Imagine  you live in India, Hyderabad to be precise, and we're searching for nearby hotels. Now google customizes your search based on your past preferences, likes and locality which would be impossible without the users proper location and other details.

Data about human behavior is valuable as Google knows what the users want and can incorporate insights into their product development, anticipating consumer/market needs and staying "ahead of the curve" in terms of innovation