branding is creating and giving name,symbol or design that helps to diffrentiate the product from other similar products available in the market. it gives unquieness to the product . it also helps to attract customers to the product . a brand becomes a trademark when it gets legal protection that prevents other companies to use it . with this the following are the importance of branding :
- it helps in identifying the product
- it creates brand loyalty for the products in the consumer.
- the already established brands helps to in launching new products easily.
- it helps in product advertising and promotion
- it ensures legal rights of the product .
- it helps also in packaging of the product .