Rural entrepreneurs are the people who practice rural entrepreneurship in rural areas by creating business opportunities, industries etc in rural economy. They also encourage industrialisation in rural areas on huge scale. There is a great opportunity for entrepreneurs in rural economy as it is labour intensive, availability of skilled and unskilled labours, finance facility available to rural entrepreneurs, subsidies by government of india, various schemes launched by government for rural development etc. With these the following are the challenges that are faced by entrepreneurs are :
- Lack of infrastructure
- Poor transport network
- Limited marketing resources
- Lack of upgraded Technology
- Finding financial assistance.