Skip to main content
YashTop Contributor
Content Writer
Asked a question 2 years ago

What Were The Different Approaches Used In Marketing Earlier?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

There were three marketing approaches used earlier:

  • Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
  • Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
  • Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product and not determining new consumer desires as such.