What target keywords do you want to rank in Google?

Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one — pretty simple. Today, I believe that content is the primary tool for optimizing your effectiveness is just about every channel your clients use — it’s the key to SEO, social media sharing, referrals, email marketing and even online and offline advertising.