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Aniket Singh
Asked a question 2 years ago

What should be the proper marketing startgey for a successful startup?

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Today’s digital technology has opened a broad spectrum of avenues for marketing in the form of electronic, print, online, mobile, and video advertising. Startups more than ever need to be adept at creating innovative marketing plans, placing advertisements, and letting people know the worth of their products or services. To put it simply, a good marketing strategy has vision, mission, and business goals. It should be able to explain the position and role of a business’s products or services in the market. Proper marketing strategy fundamentally entails efficiency with which customers are approached and encouraged their future loyalty towards the product or service. Technology giant Apple Inc. is successful because of its unique marketing strategy that makes its products user friendly and highly intuitive. Steve Jobs had the vision that people will not use Apple’s products, they will experience them.

Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

Marketing strategy depend uoim your product which you are trying to sell, since it depend upon the targeted audience to whom we have to target and what channel we have to adopt to market the product.

It is true that with the advancement of technology it is much easier to target customers with much precision and accuracy but in that also one has to decide which way to choose to market their product that can give high ROI in return.

So, from above we can draw some conclusion and that is to develop a marketing strategy one has to analyse and set its targeted audience and aacording to that should decide which way of marketing should be choosen.