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YashTop Contributor
Content Writer
Asked a question 4 years ago

What should be the approach for effective Pay Per Click campaigns?

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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

Mission for Quality Score will help in understanding the affecting Pay Per click battles  

Quality score is a snare of following components:  

1) Keywords  

2) Creatives  

3) Ad Extensions  

4) Domains  

5) History Performance  

QS depends on Exact Match execution in Google Search  

Promotion Texts, Keywords, Ad gatherings, Campaigns, Domains all influence each different components.  

There are a few factors on which QS is measure, the premier are:  

1) CTR ( Click through rate)  

2) Ad Relevancy  

3) Landing page Experience  

Contingent upon how rapidly account collect impressions at high CTR, it will impact the presentation. Note: Performance implies CTR. In the event that in the event that the CTR is low, at that point it might take numerous months to expand the QS. 

For effective Pay Per Click campaign, you need to do following things

  • Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
  • Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
  • Review costly PPC keywords: Review expensive and under performing keywords
  • Refine landing page: To align with individual search queries modify the content and call to action of your landing page
  • Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)