Sales and marketing has evolved from the old days of “features and benefits” pitches to customers to instead now primarily focusing on what problem does a business solve for their customers. There are many reasons for this paradigm shift, however the most simple answer is that it make your business relatable to the customer. Instead of being bogged down by bells and whistles and technical jargon, the customer is presented with a challenge they are facing and the fact that you solve it.
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what is international business? what problems are faced by entrepreneurs that are involved in international business?
What are the motives for becoming an entrepreneur? How are entrepreneur important in solving society ' problem?