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YashTop Contributor
Content Writer
Asked a question 3 years ago

What KPIs do you use in social media reporting?

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The popular key performance indicators in social media reporting are –

  • Reach
  • Engagement
  • Leads
  • Conversions
  • Likes
  • Shares
  • Traffic data
  • Leads
  • Active followers
  • Brand mentions
Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

There are four fundamental areas your social media KPIs ought to concentrate on:  


  • Engagement: Simply put, engagement quantifies the measure of preferences, offers, and remarks that your social updates get.  
  • Reach: Measuring reach via web-based networking media can be deceiving now and again as it just shows what number of individuals conceivably observed your post or that it was made accessible. In contrast to commitment, which has conclusive answers, for example, x measure of preferences, reach is extremely only a gauge.  
  • Leads: Once your online networking accounts begin picking up footing, it's anything but difficult to become involved with what number of preferences and offers you're getting. You can't respond to that question on the off chance that you aren't estimating lead age from social media.  
  • Customers: No Inbound technique would be finished without estimating the quantity of gained clients.