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Asked a question 4 years ago

What is the working model of BYJU'S?

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BYJU'S – The Learning App is the common brand name for Think and Learn Private Ltd. founded in 2011 by Byju Raveendran.

 It is the world’s most valued edtech company at $5.4 billion (Rs 37,000 crore). In January 2020, the company was valued at $8 billion (Rs 57,000 crore). Shah Rukh Khan is the brand ambassador for BYJU'S.

BYJU’S runs on a freemium model i.e. some of the video lectures are free and if anyone wants to continue then, they have to purchase the package. The company also offers courses to students for entrance examinations in India such as IIT-JEE, NEET, CAT, CSE as well as for international examinations such as GRE and GMAT.

BYJU'S reports to have 33 million users overall, 2.2 million annual paid subscribers and an annual retention rate of about 85%.

BYJU’S received a valuation of $8 billion. Prior to this, the company had raised $971 million in funding. BYJU’S was the first company in Asia to receive an investment from Chan-Zuckerberg Initiative (co-funded by Facebook)


It has registered a profit of Rs 20 crores, in their last season. It is working better than other startup giants. This is because of the fact that other startups are just showing the losses and it has shown it's profits in very short period of time.

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