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Kavii SuriTop Contributor
GEEK | Content Writing Intern | Pursuing CS | Exploring ML and Data Science
Asked a question 2 years ago

What is the importance of having a website for your startup?

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In StartupTalky you can ask and answer questions and share your experience with others!

We live in a digital world, where everything from pen to a book is being digitalised. Having a website of your startup will attract more number of people resulting in increase customer base. It will provide all the information related to your startup to the people in very smooth way. 

Kavii SuriTop Contributor
GEEK | Content Writing Intern | Pursuing CS | Exploring ML and Data Science

We obviously know that having a website is important, but why and is it worth it in your case? This is what we will explore in this answer....

Your customers expect it

If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

It gives you a place to put customer testimonials

Most of the customers rely on the reviews of the products and services online. Obviously, you could rely on other services like google, yelp but by this, you can limit fake negative reviews and make it easier for the user to decide.

Control the narrative

Although you cannot control what others say about your business online, you can make a narrative, a story about your business by using your business website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Increase your following

A business website makes it easier for you to get an increase in your following by providing a place to put social media link which is visited by interested people.

Never put up the ‘closed for business’ sign again

Nobody likes to work at 3 AM, but some people like to shop then, a website makes it easier for you pitch your product and take orders anytime.