Skip to main content
YashTop Contributor
Content Writer
Asked a question 3 years ago

What is the difference between CPC and EPC?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

CPC is the cost per click, a model used to price many PPC or pay per click advertising models like Google’s AdWords.

EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure average earnings within the 7 day period that an affiliate can expect to earn for every 100 clicks they generate.