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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question last year

What is social media marketing? Why is social media marketing needed?

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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

Social media marketing is advertising your product or service on any social media platforms.

This advertisement can either be done by mankinga a separate page on that social media platforms or either advertising through your own account. 

Social media marketing had gain importance in several past year because of excess useage of the various platforms.

Apart from the above mentioned point, the other important factor which made social media marketing more beneficial is you can target your customer by various filters taht are provided and this basically help to increase your outreach too.

This type of advertising is much cheaper than other form of marketing.

Here are some of the reason why social media marketing is much more beneficial and should be in top list of markerers.

1). Building awareness

Social media helps to boost up your visibility to your audience in much easier and faster way and help to reach out to vast audience.

2). Shows authenticity 

In today's time most people try to looks fun check about the company before buying anything from it and this social media marketing helps to develop a sense of authenticity within customer.

3).Encourage Engagement

Social media provides tools through which you can interact with your customers much easily and effectively.

4). Provide support 

It helps customer to connect to the company in much easier way and this help to improve the customer relationship with the company and thus helping business to do best in the market.