Skip to main content
Question
products
Prakhar SharmaTop Contributor
Social media marketer, Content Writer
Asked a question last year

What is product market fit?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

Prakhar SharmaTop Contributor
Social media marketer, Content Writer

When companies introduce new product or feature, they work under the assumption that there are many people who would benefit by using it. Logic would seem to dictate that once this benefit became apparent, the company would have no problem marketing and selling their work to satisfied users.

Sadly, this is not the case. Even if a product is 10 times better than its competitors, even if you KNOW this product will make its users lives drastically better, if it cannot connect with the user at a primal level it is going to fail.

Think of the Word Processor. Imagine if you made an alternative to Microsoft Word, except 1000 times better and started marketing it to potential clients. It never misspells a word, it infers formatting from telepathy, and it is guaranteed to get you published in the New Yorker.

Who is going to buy this product?

Enterprise Consumers? No, large companies have already spent billions of dollars implementing integrated Microsoft productivity software.

Students? No, most students have cheap or free access to word processors online or through their schools.

Government consumers? Are you kidding?

The list goes on.

Clearly, their has got to be a way to market these features, but they likely do not involve an attempt to dislodge Microsoft Word as the dominant word processor head on. Even if the product was phenomenal, there would be a 0% chance of success. There would be no fit.