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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer
Asked a question 4 years ago

What is meant by go-to-market strategy?

Where am I?

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A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage.

There are many benefits of go market strategy

Like it Reduce time to market,Reduce costs associated with failed product aunches, Increase ability to adapt to change,Manage innovation challenges,Ensure a successful product launch,Clarifies plan and direction for all,Ensure effective customer experience etc.

Now the thing Which come is how to develop this strategies, So given below some steps that make clear how this strategies developed:

Define the  your target markets or customers.

If starting here seems odd it’s because most firms start with what services they want to offer. Better to start with the kind of problems you want to solve. 

Make a Profile your target client.  Within a broad market there are typically a wide range of clients. Which segment are you likely to add the most value to? Which segments are most likely to be a good fit with your firm? These are your target clients.

Create Position of your brand in the marketplace. How do you want your firm to be seen in comparison to your competitors? Do you want to be the innovator? the thought leader? the low price alternative?

Each of these alternatives would, of course, be very different market positioning.

Explain your service offerings. Most firms start here and search for the right target audience. That’s a mistake. The services you offer should flow from the target and positioning, not the other way around.

Develop an suitable marketing strategy.Just as your service offerings should deliver on your brand promise, so too should your marketing approach align with your target clients’ preferences. A marketing campaign that speaks their language and specifically addresses their “pains” will be far more effective in reaching and motivating them