Mailchimp is basically a software that helps to ease out email marketing.
Suppose if you want to manage email list, newsletters, or want to run an automated campaign then MailChimp provides or give you the ability to do so.
Email marketing is one of the essential feature to connect with your audience.
Mailchimp provide you the tools that can help you to create and simplify your email marketing work and this all is managed in one place.
It also provides you with the automatic email sending facility. This facility allow you to sent to those subscribers that have signed up on your site or it can be any thank you message or any alert message which you want to sent to them.
It also provide you the facility to preview your campaign before launching it. In Around 40 different way you can preview your work.
Other great feature of this software is its analytical tool, that help you to know about how your campaign is actually working in the market, as this can be prove to be an essential feature as you came to know about on which campaign you have to work more.