Google Ads, AKA Google AdWords, is Google's publicizing framework in which promoters offer on specific catchphrases all together for their interactive advertisements to show up in Google's search lists. Since sponsors need to pay for these snaps, this is the manner by which Google brings in cash from the search.
Benefits of Google AdWords:
1) Adwords works faster than SEO.
2) Increase brand awareness.
3) Reach more customers through their Gmail Inbox.
4) Reconnect with visitors of your website.
5) Measure your performance consistently.
6) Explore more using your ads.
7) Tackle your competition better.